What an incredible honor to be contributing to this site. Tasha and I “met” through Instagram. She reached out and used her influence to send many amazing clients my way. It was so unexpected and such a blessing to me. CJW Design is a new boutique design studio still navigating the stages of business infancy, so I was even more humbled and flattered when Tasha asked me to contribute to her site.
Many of my clients are new start-ups, full of hope and promise. They come to me to make the vision they see for their business brand come to life. Tasha is great at helping people dream and strategizing to help build an incredible business. Designing a logo requires a dream and a strategy as well. In this article we will discuss how to communicate your dream to your designer.
The Creative Client
If you are a creative type, you have a clear understanding of what you want. Paint your picture for your designer and then let them work. Give honest feedback, but also give them room to create.
The “I Will Know it When I See It” Client
Some creative people don’t know what they are looking for until they see it. I totally understand because I’m the same way. Help your designer out and have options ready to give them. Pinterest can be your best friend for this process. Look for fonts, logos, magazines, and blogs your eye is drawn to. Be careful not to get married to any one of them. The last thing you want is your logo to be a replica of another business. When your designer sends initial mockups, look for what you love. If you need more options do not be afraid to ask.
The “I Have No Idea What I Want” Client
Good business brains and creative brains are not often in the same head. It’s okay if you are not a creative type, that’s what your designer is for. I would again advise you to have options for your designer that you are drawn to even if it seems to be all over the map. Of all three types, it is very important for you to trust your designer and listen to their feedback about your logo and brand. You do not want a logo that is a clique–a copy of all other logos in your field of business. You want to stand out. A good designer will guide and direct you to a memorable, unique logo.
Graphic by CJW Design Company