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20 In Design/ Web Design

Using Squarespace for Small Business

Using Squarespace For Small Business

One of the main things I struggled with when launching my first start-up was the actual design and implementation of the online store front. Let’s first note that — “online store front, e-commerce site and shopping cart” are interchangeable phrases. They are terms used in describing your website. It can be very confusing when launching, but we are here to simplify it for you. Online shopping has changed drastically since I entered the industry five years ago.

A great solution for your small business is Squarespace. Simplicity at its finest. I discovered them early last year when I was a speaker at TXSC conference. They were one of the sponsors and several of the bloggers attending were very knowledgeable about them. When the process of how to sell my e-books was up for discussion, they were a top choice. My consultation website is now built on Squarespace. It is by far the easiest shopping cart for newbie business to launch on.

I know first hand how easily you can outgrow other shopping carts with their complicated dashboards, ridiculous amounts of plugins, template integration struggles and more.

I actually refer all my clients to build their sites on Squarespace until they can afford to build a custom site. Squarespace is easy to maintain, has a friendly dashboard and great design aspects. Comparing their design level needs is like playing Tetris rather then actually using straight HTML-css code designing. They use “blocks” to place everything on the site. Very simple. If it does confuse you, they have tech support and amazing forums. You do not necessarily need to be a website designer or developer to create your site. You can hire someone from Fiverr to create your call to action graphics or hire a graphic designer also.

Furthermore, a blog is automatically integrated into the platform. This is very important for your small business, we know what the business of blogging can do, plus creating loyal brand ambassadors. You will not have to incorporate Blogger, WordPress or even Typepad platform into your site. It is all in one place. The site already has a great search engine optimization in place.

One of the key points that helps a plethora of my clients is Squarespace shows you what others have built using their templates. If you are not super creative then this will help spark it. They are very comparable to other shopping cart options when it comes to price point. Squarespace offers three different levels of pricing. If you are just starting out the professional option is amazing, likewise you save money when you buy a year upfront verses month to month.

Do you have a service based business? Don’t fret, digital product is something they do really well. You just upload the file and your customers will get a link to download via their email. If the customers forgets to download you have the option to resend the file. Other sites need you to add plugins and much more. All of that costs more money to buy plus you must have a my developer add on. Too much work.

If you need a guide for using Squarespace, try Digital Launch Kit: Launch on Squarespace to help you.

Have you heard of Squarespace? Are they on your short list to build your dream website? Are you looking to launch an e-commerce site for your business?

 

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  • Elesha

    Tasha, let me be the first to say thank you. The information you provide is exceptional! Majority of the information a person needs to start a successful business is on your website. The plus is it’s free. Keep up the good work and keep educating. Hope you have a beautiful day!

    • BeFreeProject

      I couldn’t agree more 🙂

    • imperfctconcept

      Thank you Elesha! I am very thankful you share those sweet words. My goal is to educate and help. Have a great day!

  • BeFreeProject

    Great Post! I am currently using Squarespace for my website. I love the simplicity and clean look of the site. Thank you for consistently providing great info for small business owners.

    • imperfctconcept

      Thank you so much! It is such a simple and easy website to use. I might do a follow up to this post with some videos on design!

      • BeFreeProject

        I think a follow up would be great.

        • imperfctconcept

          Let me know exactly what else you want to learn about Squarespace. It will be easier to formulate a follow up post verse what I think needs to shared. Thanks

  • Passion

    Great post.. Didn’t actually know about SquareSpace. I actually went with Weebly because it was simple as well. Definitely something to consider when my year subscription is up. There’s nothing better than simplicity when you are new to it all!

    • imperfctconcept

      Yes, Passion simplicity is something I think is needed when starting out. So it does not overwhelm you. Yes do consider them when your weebly subscription is up.

  • Ashleé

    I’ve heard great things about Squarespace. I plan on using the platform for my wedding website. We’ll see how it goes!

    • imperfctconcept

      Ashleé it is a great platform. They have a variety of templates and examples of what others have built using that certain template. In addition to AMAZING text support. Exciting to launching a wedding site too =)

  • Kenya

    I actually use fiverr. They have alot of great people. I am looking to use Squarespace. Thanks for the knowledge.

    • imperfctconcept

      Yes, fiver is my favorite place online. I think you will like using Squarespace for your business. Very easy to use. It is always my pleasure.

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  • Diva

    Hello Tasha!!!! I’m in the process of deciding on what platform to use…seeing how this post is over a year old, would you still recommend this platform. It seems like wordpress is the business! If I was to use Squarespace do you think I should use domain masking or would it not be necessary? Thanks in advance for your awesome advice!

    • imperfctconcept

      SS allows you to use your own domain name. You don’t need to mask or forward your domain name. If you don’t have the money or time to run maintenance on WP you should do SS. Its less costly to operate.

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