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What’s In Your Bag: Fifteen Media

WIYB Rebekah Epstein

1. Planner 2. Post Its 3. Chanel business card holder 4. Way too many pens 5. Laptop 6. A variety of lip glosses, chap stick and lip stick.

What’s your biggest accomplishment? My biggest accomplishment is being able to live life by my own rules. I get to decide how ambitious I want to be. For example, with my PR business, fifteen media, if I want to offer a new service to my clients, then I can go ahead and do that. I don’t have to ask anyone permission, and that feels very freeing.

What are three books you would recommend to our readers?

#GIRLBOSS by Sophia Amoruso

Lean In by Sheryl Sandberg: I feel like I am jumping on the bandwagon by suggesting this book; however, when I read it, I started to notice destructive trends in my own life. Why wasn’t I speaking up more in meetings? Or why didn’t I always ask questions when I had them? It made me more aware that sometimes I was sabotaging myself. The book was definitely a motivating read.

The Fault in Our Stars by John Green: Okay, I know this isn’t a business book, but I recently finished reading it. I would recommend it if you need a good cry.

3 Book Recommendations From Fifteen Media

What’s the biggest lesson you have learned since launching? That everything will be okay. By nature, I am a really anxious person. When I first started my business, I would let a nasty e-mail from a client ruin my entire day. Now, I have learned not to spend too much time dwelling when things don’t go according to plan. It is not worth the energy. The reality is when you own a business, there will probably always be a problem that needs solving.

Yes, I still have moments when I panic about things, but I try to get over them quickly. Even my worst mistakes haven’t been the end of the world; I just celebrated 4 years of being in business!

What’s your advice to someone interested in starting their own business? My advice is just start somewhere. People have a misconception that everything has to be perfect right from the beginning. This mentality prevents people from even getting started. I can promise you that your business will never be 100% perfect, so you just have to take baby steps.

Where do you receive inspiration? This is a good question. I receive inspiration from the people around me. I want the people in my life to challenge me to be a better person. I try to surround myself with people that are curious about the world around them, and that won’t settle for mediocre. These characteristics rub off on me.

If you could have one famous entrepreneur as your mentor who would it be? Victoria Beckham. If you spend time watching her interviews, you will love her even more. Surprisingly, despite her outward appearance, she seems funny, gracious and warm. I really admire her transition from pop star to serious fashion designer.

I can tell you from first hand experience, the fashion industry is tough. There is nothing they hate more than celebrities thinking that they can make a name for themselves as a designer. At first, I think a lot of people didn’t take her seriously, but she proved everyone wrong. She has been able to create an amazing high-end label, but most importantly, I feel like she has gained respect from an industry that was rooting for her to fail.

Do you feel your life is balanced between work life and your personal life? Yes, but only in the past 2 years or so. When I first started doing PR, I felt like I had to be on call for my clients all the time. I was getting so burnt out, and the quality of my work was declining. I realized that when I take more time for myself, my work is better, and my clients are happier.

I have put a lot of boundaries on my professional life. For example, I take week-long vacations where I am completely disconnected, and I only work late two nights a week at most.

Soundbytes:

What is your indispensable gadget: I am not really a gadget kind of gal. I usually have a pretty tumultuous relationship with technology, so I try to keep the gadgets to a minimum. With that being said, I guess my planner is my most indispensable item. I rarely leave my apartment without it because my whole life is in there.

What’s your favorite app? My two favorite apps are Spotify and Stitcher (for podcasts). Both apps help me to stay entertained through the day, so I can finish my work.

What’s your favorite account to follow on Twitter: I don’t really spend a lot of time on Twitter. However, I LOVE Instagram, and I think my favorite account probably belongs to Julia Engel of Gal Meets Glam.Her life always seems so fabulous. Not to mention San Francisco makes a pretty awesome backdrop.

What’s your favorite item in your closet: A pair of classic, patent leather Ferragamo flats that my grandma bought one time when I was in NYC with her. Admittedly, I never actually wear them because they hurt my feet, but they are the first thing I see when I go in my closet. She passed away earlier this year, so they remind me of the good times we had together.

Learn more about Rebekah and on her website + blog. Stay connected with her via social media Twitter 

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