It’s that time of year again – HOLIDAY TIME – and all businesses need to get their holiday season marketing plans in place. Nowadays, customers want the best deals that they can find, convenience, and out of this world customer service. If you want to be successful this season (and have tons of sales), it’s up to you to provide all 3 “wants” to your customers and I will show you how in 3 easy steps.
The first question you should ask is, how can you give customers the best deals? Let’s start with how to better post to your social media accounts during this season. One of the easiest things you can do is make your campaigns easier to share, by adding social share icons at the top of your email newsletters and by keeping your tweets short enough so others can easily retweet them. Also remember to give your audience valuable content to share; in the form of a great gift idea (from your business, of course) or a coupon (because who doesn’t want to save while shopping).
Let’s look at how you can up your convenience factor. Take a look at your mobile strategy. Does your business even have one? If not, it’s time to change that. Your website should be optimized for mobile viewing – which means, it has been designed and formatted to read and navigate easily on the screens of mobile devices. If your site isn’t optimized for iPhones, Androids, and tablets you will be losing out on sales, as well as, customers! You should also look into making your checkout process as seamless and painless as possible for customers no matter what device they are using. Value their time by eliminating any extra or unnecessary steps!
Finally, provide the best customer service you possibly can this season. Set up a reliable customer service number and email address. Respond to customers as quickly as you possibly can. Send them free gifts with their purchases and handwritten customized thank you notes! Go above and beyond with your customer service to provide your consumers with what they need.
As you can see, it’s easy to fulfill your customers holiday needs this season. But if you fail to plan, you plan to fail! Don’t wait until the last minute to get your holiday marketing plan in place – implement these tips today to give your customers the best deals that they can find, convenience, and exceptional customer service so that you can have a successful holiday season!