We are less than a week away from a new month. That means new call to action banners need to be ready to go up; to help guide customers as they land on your site. In the Monthly Focus Small Business Owner’s Guide, I provide information on what you can do for specific months; specifically CTA banners.
If you have been struggling with ideas, fear not, for today we will discuss 7 awesome call to action banners for your website.
Every month your company should be introducing new merchandise to its audience. Even if you only have five products, introduce new sizes or styles to the basic items. Customers want to shop new pieces not the same old pieces, unless, they’re on sale. Make sure when you are shooting product photos, to do individual or group product shots. This will help you create banners for the month. You can use that imagery on social media, as well.
Sale or Clearance
Like I stated above, consumers tend to only buy items when they are new or new to them. If I am a customer of a store and have seen the same item maybe five to seven times, I am more than ready to see it in your sale or clearance section. I believe markdowns should happen every 45-90 days. Move that merchandise! Have your sales items start off at 15% off and go upward from there. Once you have pieces that are 75% or more off, remove them from the site. You can use them for vending events or grab bags.
Deals & Steals
This is different from your every day sale or clearance section. A plethora of businesses are now having online happy hours or flash sales. This is where this call to action banner comes into play. Say there is a surplus of necklaces in stock that you are trying to move. Alert your customers to a BOGO deal or up to 30% off all necklace flash sale. Another good deal section to have would be “all items under” a specific amount.
I believe the only month without a specific holiday is August. You can create several banners solely to promote holiday sales 11 months out the year. Father’s day just passed. In July, you have 4th of July. Some of the big holiday sales happen to be President’s Day, Memorial Day, and Labor Day, in my opinion. However, in “Monthly Focus Guide”, I provide you with several to use. Also, note that the consumer can get this item before the actual day of the event.
Shopping The Lookbook
This is a great one for boutique businesses. Many customers don’t know how to style an outfit on their own. If you create a lookbook of your pieces for every season, it will not only help push product it will cause upsells to occur. They will be able to see how pieces can mix and match. If you are an accessories company, it would be a great idea to partner up with a clothing boutique.
Who doesn’t love saying that they were featured somewhere. It’s like a having your 15 minutes of fame. Big brands and small businesses are already using platforms like Instagram, to showcase customers to their audience. However, the really great ones are utilizing their website to highlight their customers. This is a great way to include your audience in your marketing, with their permission, of course.
Kate Spade is pretty darn good at curating sales, marketing, and call to action banners; solely focused on a group of products they want to push. Other companies are picking up on this, too. If you have a bridal collection or a limited group of items, then this style of call to action banner is great for you. You want your audience to hone in on this product alone.
All 7 of these banners can be used throughout the year, and some are capable of being permanent one’s that constantly rotate on your site. It’s truly about having eye catching call to action banners, that make your audience immediately act. Look at the layers, textures, and colors used in the above banners. It’s more than just a pretty visual. Typography matters when designing, too. If you need help actually designing banners for your site, check out the article, “Designing call to action banners in Picmonkey”. Which can be either a free or low cost option depending on your budget.