16 In How To/ Startup Life

The Art Of Selling Your Products Like A Boss

Learn how to sell your products without using a crappy elevator pitch. | Imperfect Concepts #SmallBusiness

In Utilizing A Landing Page To Grow Your Audience, I let you know that launching a company website without properly notifying anyone is a no, no. So is selling your products with no audience. My favorite thing to say is “nobody knows you”. How are you going to sell something when nobody knows you exist? I’m going to break down the art of selling your products like a boss. 

Blogging Get Busy

If your company website (the commerce engine part) will not be ready for 2 to 3 months, then use this time to blog. Let’s be completely honest, you have nothing else to do. You don’t have any clients or customers blowing up your inbox. Use tools such as; CoSchedule, a tool that integrates with your WordPress website to have an editorial calendar. This is the perfect time to not only build an audience that trust you, but to also establish loyalty to your brand with them. Stick to a two post per week schedule. This does not include the 16 blog post I mentioned in the Launch Week eBook to have prewritten specifically for launch. This is just straight content that gets you entry way into the mark. Now, interject discussion about your upcoming business. This will help you segment your readers into customers.

Social Media Is Your Friend

You already spend half of your day on there posting selfies, talking about tacos, or commenting on your friend’s page about their new shoe purchase. Okay those are really occurrences from my life, but I’m fairly certain you do some version of this. Establish a schedule to start sharing your business. I believe in the 80/20 rule when it comes to social media. 80% of the content you share is about your business and 20% is about others. For your Twitter schedule, tweet something like this:

  • 8am-> 20% Tweet (very general topic; Good Morning,  Beautiful day in the neighborhood.)
  • 12pm-> 80% Tweet (blog post)
  • 3pm-> 20% Tweet (about someone else’s business or pose a question)
  • 5pm-> 80% Tweet (about a product or service)
  • 9pm-> 80% Tweet (about signing up for your newsletter)

My tweets are scheduled like this, but I insert content between them. Most of the time I forget that I scheduled something, then I end up coming back to 20 mentions. On platforms such as Instagram; curate content that is perceived more as lifestyle than a big sales catalog. On Imperfect Concepts IG, I share what I am wearing during the day, behind the scenes, content, quotes, and other things related to my business life. I use the outfit post for my 20% content portion, it’s less about business and more about me as a person, so my audience can connect with me.

Learn how to sell your products without using a crappy elevator pitch. | Imperfect Concepts #SmallBusiness

Be Passionate

Everyone you meet is a potential customer or a friend of a potential customer. Make a goal to speak to 5 strangers a day. Have business cards ready. This doesn’t have to be an elevator pitch, its just you talking about your passion. Your company is your passion. A couple of Sunday’s ago, church was over and I was talking to Kasey, our church’s communications director’s, wife. In the midst of talking about my business, I was able to talk about my friend, Raquel’s company, Baiser Marsai. This is the perfect example to showcase my passion of consulting women, and giving her a real life company to connect the dots to.

Too many business owners want sales but don’t want to sell their products or services. They become timid and shy almost in an instant. To sell your products or services like a boss, you need to put your big girl panties on, and put yourself & your company out there.

Finally, no hard sells. People know when they are being sold to. No one likes to be sold to. We like to believe that we came to the conclusion on, even though, subconsciously we were sold to through a business strategy plan. It’s all about psychology when it comes to winning in business.

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  • Akilah

    Omg Tasha you are a life saver I swear! I plan on pre launching my blog tomorrow… On the landing page (which I had no clue what that even was before I started following you) I have the plug for my eBook. I hope that’s not hard selling because I don’t want to scare people away. Girl thank you thank you THANK YOU for the way you give us tidbits to help along the way. Before coming across your page I wouldn’t even have the guts to even try. Be blessed. I do hope I get to meet you one day xo.

    • imperfctconcept

      Wooohoo to launching your blog. Wishing you a lifetime of success with your business. Glad this can help you.

  • Tiara Young

    This was just what I needed! Loved the the 80% 20%’rule. I have content qued up and saved already. Can’t wait to launch. Thanks for the tips

    • imperfctconcept

      Its truly my pleasure! I hope this works for you.

  • J Simmons

    Great post!

    • imperfctconcept

      Thank you.

  • Oh Honey! Skin Care

    Awesome post! Love the be passionate part!

    • imperfctconcept

      Yes, the most important part is being passionate about what you do.

  • Articulate Fashions

    Great read. You are right. Everyone you meet is a potential customer

    • imperfctconcept

      Yes, every last one is a potential customer or the person who can help your business go to new heights.

  • Yes to passion! I get confused when I talk to folks who don’t seem enthused about what they’re doing. Like, are you excited to be in business or what?! LOL. Met a random lady last week at Starbucks who is starting a business & sparked up a convo with her. We were both passionate about what we do so that lead to the exchange of info. She definitely is a potential client. And honestly, one of the many reasons I follow you and read your blog is because I can see how genuinely passionate you are about what you do and that’s hard to come by these days!

    • imperfctconcept

      Passion should fuel what you do. Not the money. Thats why most people are not happy about what they do. You won’t hear the passion from their voice because its the next check. Thank you so much. I really love what I do.

  • Kermisha G.

    Man, awesome post!!! I was wondering during the mean time while i’m prepping for the website launch, what else could I be doing to build a buzz around my business. and you nailed it ma’am! Thanks Tasha!!!!

    • imperfctconcept

      Truly my pleasure. Woohoo to launching.

  • This is awesome!! Especially the part about passion. My followers know I love handbags so much (that’s what I sell) they tag me on pictures or ask me if I sell something they see someone selling. So important to love what you do. The social media schedule you set up is great. It helps me figure out what to do between the hours of 3-5pm. I am always stuck about what to tweet or IG at that time. Thanks.

    • imperfctconcept

      Its truly my pleasure. Creating a social media plan that works does wonders for you business and fills in those gaps.

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