19 In Marketing/ Social Media

It’s Essential To Blog For Your Business If You Want To Build Trust

4 Insights on why blogging for business builds trust with your audience. | Imperfect Concepts #Blogging #SmallBusiness #Creative

In a couple of private Facebook groups I’m in, the topic of blogging for business has come up numerous times. My company is built on the concept of blogging for business. This is something that truly helped me leverage my consulting company. I have all my clients do it. It serves as a way for your audience to get to know you and your business. It builds a layer of trust. 

Service Based Blogs For Business

If you’re a service based business this leads you into becoming an expert in your field. When people are looking to hire someone for a project, they want an expert not a novice. Even though, all experts were once a novice. You should be using this as a chance to voice your thoughts, opinions, and what have you; on what is going on in the industry. ICB Consults doesn’t have its own blog because Imperfect Concepts serves as that. Secondly, this is a great way to generate passive income for your business. You should sell eBooks, courses, and workshops on the most popular blog post you have. People will build trust by seeing your knowledge. I believe it is a must.

Product Based Blog For Business

The majority of my clients are product based companies, and I make sure they blog for their business. For example, Oh Honey Skincare uses her blogging platform to educate on whole living. Yes, she mentions her scrubs in the post here and there. However, we came to the decision that it was more important for her to educate her audience on whole living, in terms of, what they eat, drink, and put on their bodies. Another example would be Arm Candy Crush, she is also using her platform to educate her audience. This past July, she did a luxury icon bag series. If you’re a product based company, you can use your blog as a way to talk about your industry as a whole, too. You also have the option of, putting your personal life in your business blog like T+J Designs does with theirs.

4 Insights on why blogging for business builds trust with your audience. | Imperfect Concepts #Blogging #SmallBusiness #Creative

Scheduling Content

If you’re fairly new to the blogging for business sector, I would suggest only blogging once a week. To test the waters out. Then you can move to two times a week after you feel comfortable. Maybe make the second post a little lighter in content. This is about A/B testing, to see what your audience wants from you as a business owner. You really don’t want to overwhelm yourself by adding more layers to your plate than you need. In addition to that, a great insider tip is to curate around 4-8 blog post to have in your back pocket. They need to be created, designed, and ready to go. This helps with unexpected life changes or moments when you’re unable to blog for a while. So that your content will go out regardless.

Find Your Voice In Blogging

No matter what you do, write your content in your voice. Don’t feel like you need to be like other blogs; Tiffany’s, Brandi’s, or whomever else is out there. It took me awhile to find my blogging voice, especially, when it came to graphics for the site. There is nothing more exciting than finding a blogger that stays true to who they are and what they want their blog to stand for. You can go back through the archives of my blog and you can see that it was all over the place. Now, I tend to stick to things I really want to write about. I am going to write a how to travel on a budget, building a wardrobe you love, and designing your office space post. Yes, as I expand my business I want to showcase those elements. Especially, since those are things my readers ask for. Will they be in constant rotation with my other content, not likely.

Blogging for your business isn’t as scary as people make it seem. It’s okay to be the tortoise and not the hare in the blogging world. Do it at your own pace.

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  • Quiana Milam

    Great read! I hate to be an information whore but are their other ways to build trust locally for a product based business? I am not from this city and every business owner that I have met thus far is not interested in working with other businesses in fear of the competition (whether it’s me or a more established business.

    • imperfctconcept

      Quiana, you can’t worry about working with those type of business. They are not about community. A great way for product based companies to build trust with their audience is do YT product videos.

      • Hi Tasha! I agree with Quiana, great read! I am in the process of trying to build trust with my customers so I needed this. I have a question, when you say a great way for product based companies to build trust with their audience is to do Youtube product videos..do you mean send a Youtube guru your product and let them do a review on it? Or you do the video?

        • imperfctconcept

          You do the videos. Its about YOU building the trust. Do a product haul video of sorts. Talking about new merchandise

          • Ohhh okay gotcha! Thank you for breaking it down for me and also for replying so quickly.

          • imperfctconcept

            No problem. Hopefully that helps you.

          • Fancy Me

            Hello Tasha! I love your post! I’m new to blogging but don’t know where to start. I also wanted to start blogging before I introduce my children line. Any ideas where to start will be appreciated. I was thinking about blogging about my experience being a new mom.

          • imperfctconcept

            Start as in what platform or what to write about?

          • Fancy Me

            Yes both questions please

          • imperfctconcept

            It truly depends on your budget and what you’re trying to do. You can launch on either Squarespace or WordPress (I have ebooks on it: http://www.icbconsults.com/product-category/digital-launch-kits/ ) both platforms allow you to have eCommerce platforms. So, you can always add a store later. As for blogging the journey, inspiration, future products. Blogging is simple

  • Ashley Kaye

    This is right on time. I’m working on building content for my blog prior to my launch so I can be prepared. This definitely gave some awesome tips.

    • imperfctconcept

      Yes, you want content out before you launch and consistently putting it out after too.

  • I’ve been trying to think of ways to blog for my jewelry business. This post pushed me to think a little harder and get the ball rolling a little faster lol.

    • imperfctconcept

      Dani, you can write about different types of jewelry, storage, material, trends, it items, must have, designers and much more. Don’t over think it.

      • Thank you Tasha. Great ideas!

        • imperfctconcept

          NP =)

  • I’ll be honest, the thought of blogging stresses me out…lol. It would be an awesome tool to use to build trust and grow but oh….the thought. This article was awesome because I was able to look at the blogs of the businesses you have on here and I can tell they have a schedule. I can do that so I don’t get so stressed. Maybe I can start off blogging once a week then work my way up.

    • imperfctconcept

      We cause our own stress in business most times. My articles come out MWF. Everything in my business has a schedule. Removes the stress. Starting out once a week blogging is such a great idea.

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