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6 In Operation/ Startup Life

Utilize Multiple Sales Channels To Sell Your Merchandise

Why using three or more platforms as sales channels can benefit your company's bottom line and much more. | Imperfect Concepts #smallbusiness #sales #business

Looking back, most of the stuff I know today, I didn’t know seven years ago when I was launching. Most of it wasn’t even learned from a book. Learning as I go has helped me grow my business tremendously. Running a successful brand no one really knows about is kinda funny, too. The reason my business has grown with the help of my loyal following is because of how I diversified my sales channels for my merchandise.

When Imperfect Concepts was an online resale boutique, I sold on my website, Etsy, and Ebay. Three different platforms with different audiences. Now that I sell digital products, they are all on different sales channels, as well. I am currently utilizing ICB Consults’ on Etsy and Gumroad for my companies sales channels.

Home Base Website

Every small business needs their own website to be the home base for their company. This is super important because any sales channel can be shut down at any moment and you unfortunately lose your audience. If you are currently using a third party channel to sell that’s great, now it’s time to add a home website to your line up. I would look into WordPress, Squarespace, or Bigcommerce for your website options.

Selection of Sales Channel

When I was selecting new sales channels for my company, I wanted to make sure that they could actually enhance sales for my business and bring in traffic without me doing much work. The first option was Etsy for a platform for my digital products. Etsy has millions of people using their platform every second of the day. This was a huge factor in the decision process for my business.

Why using three or more platforms as sales channels can benefit your company's bottom line and much more. | Imperfect Concepts #smallbusiness #sales #business

Cohesive Branding

No matter the platform you’re selling on, your company needs to be cohesive. Making sure that on all three platforms the same imagery and text are being used. I want people to know, no matter the platform its the same company with the same message. As much as the sales channel allows you, make sure your brand is cohesive all together with your logo, product images, descriptions, customer service and more.

Every Platform Is Not For You

Earlier this year I debated on and off about using Amazon for my business. Feeling that the sales channel would help me bring in another new audience. However, it failed miserably for me. Know which platforms are best for your audience. Yes, people are buying digital content from Amazon, but not my style of digital content. It’s okay if platforms don’t work for your business.

Some people feel that you should only sell on your own sales channel. I have mixed emotions about this. I never want people to use only one platform as a crutch for their business. Basically putting all the eggs in one basket. It’s okay to diversify when you first start out. Later on down the line, when your website is bringing in six figures a month on its own, you can reel in the various channels to one.

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  • This is awesome. I never thought about using multiple channels. Let me research this. Great article.

    • imperfctconcept

      Yes, multiple channels can help bring awareness to your brand.

  • IttieBitteBaby

    Just an FYI…..you can apply to sell on Pinterest. it is linked to your site, and its free of fees (as of now)! Check it out to see if it works for you.

    • imperfctconcept

      Yes, I am well informed on Pinterest now having a buy now option. If you have a small presence on pinterest with lack of repin’s it does nothing for you. Your target audience will not see you unless you boost the pins.

  • I really like this concept but I’m not sure if it would apply to my situation. I’m opening an eBay store in the next few weeks. Can I list the items as well on a SquareSpace site or is that considered double dipping?

    • imperfctconcept

      Its called having a multiple channels. So, yes you can do the same thing.

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