Looking back did your Black Friday, Small Business Saturday or Cyber Monday newsletters bring you a nice return of investment or did the fall flat on your audience. Go login into your Mailchimp dashboard and see what your clicks and open rate was for that weekend.
I am betting that the numbers were not stellar and below the industry average. One thing I noticed a plethora of small business owners do is they throw stuff together and pray something sticks. There are days, I legit text my clients saying their newsletter is missing xyz. This is why I created Mailchimp Email Marketing Guide, a checklist of things you need to do ensure your newsletter gives you a ROI.
Designing sale call to actions banners that make your newsletter pop and increase sales is not hard. Its all about creating focal points that grab your customers attention. Most times we just throw a “shop now” button on the page and think its going to be clicked.
Bold Colors & Outlines
People are attracted to bold colors that stick out. Most people who produce newsletters for their subscribers stick to the black and blue for hyperlink text. I am here to tell you now, outside of your call to action banners make sure you hyperlink text in your companies second or third color. Your audience will know to click that text. Here is a graphic that simple but has a bold color + outline.
Words + Graphics Combination
As you can see with the above sales call to action banner the focus is color, bold and font style. Another route is a combination of words and graphics as visuals that produces results for you. We as people are enticed by pretty things and things that are visually appealing to our eyes. Combining the two to elements help you increase your return of investment.
Couple image via Lauren Conrad Website.
Bonus tip: hyper link all photos, visual and graphics in your newsletters. Even your header that you create for your newsletter. People click the most obscure portions of your newsletter.
Personally, I would include a sales call to action banner in every newsletter if you have merchandise on sale. This helps push the product that way its not collecting dust in your warehouse or bedroom closet. Having a sales CTA banner can be a staple in your template design that you created. If you have not created various templates in Mailchimp, check out my step by step guide to help you.