Two years ago, I was hyping up Kick Start Your eCommerce course to my audience because I thought it was the bee’s knees, but ultimately it failed miserably. What’s funny, I never wanted to do an eCourse, but my audience kept asking for it, and I felt I had to deliver what they wanted. This brings the question to the table do you do what your audience ask of you or give them what you want to deliver. I would love to be the Steve Jobs of the consulting industry for women of color small business owners, but I am not. I cannot just hop on social media one day and say you all need an eCourse that I created to revolutionize your companies. However, I can be the woman who is understanding how her failures can become her stepping stones to help propel her further in life.
Let me say yes the eCourse tanked miserably, but sitting down for three weeks to create this product gave me so much strength I did not realize I had. It goes back to the saying “you have everything you need for you to win, but you first must tap into the source of it all.” During the creation of Kick Start Your eCommerce I learned so much about building a website, doing flat lays, social media automation, email marketing and more. All things that I felt comfortable doing for myself for the last couple of years, but when it was time to create the eCourse I had to learn how to translate my skills so you, my audience could understand it too.
After a week of only five sales, I knew the program I worked so hard on and promoted was not going to be a huge money maker for my business. Instead, it cost my business around $1500 investment from trademarking the name, domains, legal, course creation and more. Every penny was worth it a year later when I looked back at how something that cost me so much money and frustration help pushed me out of my comfort zone.
We tend to get super upset when things do not go our way and life; we are not looking for the silverling when we are in the midst of the storm. We just want to get out of the storm and get dry. However, I have learned I am a better person each time I fail more than when I am winning. There is a plethora of information that can be gathered from our failures if we sit back and examine them versus trying to run off and lick our wounds. In addition to that, I learned to be happy when things are teaching me lessons or not going right. As a society, we tend to want everything to be sunshine and goodness, or we want the rainbow without the storm.
By Kick Start Your eCommerce failing, it taught me how to get out of my comfort zone. If I never spent the time investing into launching this concept, I would stay in a comfort zone that was not yielding me the growth I needed to go to the next level in life. As a small business owner know, it’s okay to fail, but most importantly it’s even more important to take those lessons from failure and turn them into stepping stones.
I never want to be the same person I was a week ago, a month ago, a quarter or a year ago. I want always to be evolving and growing for that to happen I must challenge myself and become okay with the failures along with the way.