Almost two years ago, one of my best friends decided to make the leap to start her own business. Erica wanted to change her life when it came to her health and lifestyle. She started a juice cleanse that turned into a business that has helped others implement a healthier life for themselves.
Why did you start your business? In 2014 I went on a 40-day juice fast and posted my entire journey on Tumblr and Facebook. My family and friends started to encourage me to market and sell my juices but I never saw myself owning a business because I just knew I would be terrible at it. I’m all about facing fears so in 2016 I decided to take the leap and become a business owner. I already had everything I needed to be successful.
How long have you been in business? 1 year and 9 months
Where are you located? Desoto, TX
The biggest obstacle when initially launching? Pricing and packaging. I’m little fancy so I didn’t want my juices to just looking like any old thing but also meant I would have to charge a little more. Once the public saw it, it wasn’t an obstacle anymore.
If you could start all over again what would you do differently? Take my time. I rushed doing everything because I did not want to lose momentum. But a year later here I am rebranding everything. Even though rebranding is inevitable because markets change, me slowing down would have made the transition smoother.
What area of the startup do people not provide that much information that you had to dig deeper for? Since I am selling deconstructed produce, I had to search high and low on where I could actually sell to keep my business legal. I didn’t quite fit in with the cottage house laws because my juices are not cooked or anything before I prepare them. I had to find out if it was ok to make them in my house or if I had to make them in a commercial kitchen? Could I sell them online? Depending on where the juice was made was I able to ship out of state? Could I sell at trade shows? Do I need a food handlers license even though I’m not cooking anything? Those answers were a little harder to find than anything else.
How much was the initial startup cost for your business? Around $9,000
What is your favorite thing about being your own boss? I love to travel, being my own boss gives the flexibility to do that.
Do you have a community that surrounds you? If so, how do you find these amazing people? I do! From Dallas to Houston. I am a very goofy person so I didn’t really think anyone would take my business seriously but I was so wrong. From all the friendships that I have cultivated over the years, these same people backed me immediately from placing orders, word of mouth, sharing posts, inviting me to events, giving me business insight, creating my flyers, helping me sell at events, and most importantly words of encouragement. I have an entire village of nothing but support me. I laugh at myself now wondering why I ever doubted it.
Did you utilize the services of a consultant, ebooks or eCourse when launching? Yes, Tasha of Imperfect Concepts for consulting.
Where do you see your business 3 years from now? My prayer is that in 3 years my juicer will be locked away and a version of my perfect juicer and ebooks will be in the households of people who love my business.
What advice would you give a new business owner? I would tell them to ask questions, A LOT of questions. Do not think you have to do all of this alone, it takes help to be successful.
How can we support you to help you grow your business? Spread the word! Since I do not ship at this time I can still provide potential clients with personalized ebooks! Check out her website and visit her shop.