The other day, I was on Barney’s website looking at some shoes, what makes this interesting is I noticed a couple things about their website that I never noticed before. Then I went on a couple other websites from high end to small business. Doing compare and contrast of what I was seeing. The words and phrases used in your website copy are just as important as the visuals you display on your site. They should invoke emotion and immediate call to action when a victor lands on your website. Here are three call to action phrases hindering your business.
Earlier this month I helped you create templates for your email marketing campaigns in Mailchimp. If you have not read that article check it out, it will help you with this piece. Email marketing is huge no matter the size of your business. It is essential that you are sending them out to your audience on a regular basis. What is even more is that the content is engaging them by starting conversation, purchases and more. Otherwise, your campaigns are not giving you a ROI for your business.
We are less than a week away from a new month. That means new call to action banners need to be ready to go up; to help guide customers as they land on your site. In the Monthly Focus Small Business Owner’s Guide, I provide information on what you can do for specific months; specifically CTA banners.
In all honesty, this was something I wanted to package as an eCourse, but instead, I decided to create a visual post to help small business owners create better Call To Action banners for their websites. We have discussed Call To Actions also known as CTA’s in these past two articles; How To Create Calls of Action and 3 Styles of Call To Action For Holiday. To make these even easier for the small business owner on a tight budget, we will make these call to action banners in Picmonkey which is a free design platform.
Holiday season is fast approaching, and the best way to ensure that your sales are up during that time of year is to prepare now. We have discussed the importance of calls to action before. If you are unfamiliar with what a CTA banner is brush up by reading our How To Create Calls of Action article.
Are you letting customers become kids in a candy store. . . puzzled by that question? Let me explain further. If you don’t hold a child’s hand when they walk through a candy store they probably will run rampant with no direction. They’ll play with everything and eat anything in sight, you have to reel them back in and this causes tantrums. Now think about your site, are you guiding your customers as soon as they land on your site?
Okay, I know the struggle is real when it comes to having an action plan for launching new product or service. This is something so many small business owners have issues with because it’s not something they create a plan around. Heck, a plethora of small business owners do not have a launch plan for when they plan on starting their company, that is why I created Launch Week guide to help others. However, today, I want to share a five step action plan for launching a new product or service for your small business. Landing sales on the first day are essential to your mindset of you can do this, and you can do this with these tips.
In the last months, there were times I felt like I was going with the flow and not achieving new heights for my business. Just flowing the of the current verse challenging myself. Then in earlier August, I felt a shift to move forward and get out of my comfort zone. After, I did this I invited a couple of my clients to do the same. In the last month, or so I have watched three of my clients D’Cher of Love Peridot, Naisha of Brownstone Closets and Brittney of Oh Honey Skincare go from busy to productive. Here are the insight and tips I provided them.
Everyone wants to scale their business at a faster rate than need be, to be honest. In the last seven years, the Imperfect Concepts brand has grown organically at a rate that I prefer. One of the thing I have learned about how to grow your small business organically, stay far away from tricks and gimmicks. You rather focus on building something lasting as everything takes root.
For the last four years, I have lived in my small town that I grew up in. At first, I resented living here truly not understanding how I could truly thrive in a town where everyone wanted to do MLM (Multi Level Marketing), think ItWorks, Herblife, Mary Kay and ACN verse building their own companies. Then I really started focusing on excelling at what I do verse the size of town I live in. No matter if you live in a small town or a large one these six points can help you grow your business locally.
Last month, on social media, I felt the need to speak out about how many people want national recognition but are not known in their local communities. When a politician wants to run for office, they start a grass root campaign. An average Joe can’t just run for president if he is unknown to the public. He has to start locally, and work his way up the ladder. As a small business owner, you must do the same thing.