In the last couple months, I have been talking to people about their companies outreach plan. You know the engagement plan you have to reach your target audience. Most small businesses rely on social media or blogging to connect with their audience. There was a time; I believed you needed to blog, social media and email marketing. Times have drastically changed on that front when it comes to targeting your audience. Personally, I believe too many small business owners are spread thin trying to be all and do all. Trust, I use to believe the hype that guru’s in my industry would share, but I always ignored the fact they had team to help with all those things. Today, I want to break down should email marketing be apart of your companies customer retention plan.
In all honesty, running a business is extremely hard on its own. This is why I am focused on maintaining the clients I have and hosting workshops. I don’t want to add more work to my plate than needs be. However, there was a time when I believed that for a small business to be successful, the owner must blog, social media and email marketing. Since then, my mainframe has completely changed. It was not because of the burnout that happened when trying to do all those things in more. I actually became really smart about my business and other people’s business. Today, I want to breakdown what your business needs to do when it comes to blogging, social media and email marketing.
Trust me; when I say I know you want to grow your email marketing list, but do not want to go about the sleazy way that makes you feel uncomfortable. One thing I love about my small business is how it has grown the organic way of word of mouth. Yes, I teach people how to pay for growth by utilizing advertise and influencers. Something, I had done when I had my online boutique. However, a majority of my growth especially when it comes to my email marketing has been organic word of mouth growth.
Funny a couple years ago, I was not the greatest at utilizing email marketing to grow my brand awareness. At the infancy stage of my business I couldn’t figure out how to properly utilizing it for my business and simple threw stuff together. Never truly aligning with my brand. First, let me share you don’t need serious graphic design skills to design a newsletter that wows your customers.
There is a plethora of questions I receive on a given day. One of the most common questions deal with social media, email marketing and podcast which one is best for you as small business owners. This is a great question to ask and figure out for you as a business owner. Especially, if you’re just starting out and all the nose in the blogosphere is confusing you on what you need to be doing.
Earlier this month I helped you create templates for your email marketing campaigns in Mailchimp. If you have not read that article check it out, it will help you with this piece. Email marketing is huge no matter the size of your business. It is essential that you are sending them out to your audience on a regular basis. What is even more is that the content is engaging them by starting conversation, purchases and more. Otherwise, your campaigns are not giving you a ROI for your business.
Open Rate, Click Through Rate, and Segmentation might all run through your mind when it comes to email marketing. What also might be running through your mind is, how you can establish better email marketing that produces results for your business.
Outlining, creating, designing, and writing content for your newsletters can be an abundance of work. Trust me, I know this first hand. However, there are a couple of things you can do today, to help produce better results for your email marketing.
It can definitely feel overwhelming when creating content for your business, especially if, you’re writing blogs, posting on social media, making product descriptions, and sending emails, on top of, weekly or bi-weekly email marketing. However, content is king and his queen is consistency. As of recently, I have gained more and more subscribers to my consulting company’s newsletter. Here is some insight on what I did.
If you are not doing email marketing for your small business you are missing out on a big part of your targeted audience. We have discussed several key points on the subject matter: Email Marketing For Your Small Business, Guidelines for Subscription, and Strategies For Service Companies; all them are chalked with great information. Today let’s focus more on the visual design of the email marketing campaign that you will create in your provider.
We have discussed newsletters several times on the site ranging from guidelines to subscription and the basics of email marketing for small business. However, I wanted to narrow it down a little further for the service based companies who need strategies to convert their newsletter subscribers into actual paying customers.
Are you surprised at the number of subscription email marketing newsletters in your inbox? You’re probably not because as we discussed last month, email marketing is a really great tool for your small business. I advise you to start doing this to grow your business. However, we will discuss the wrong ways to grow your business that could make future customers or clients upset.