Two years ago, I was hyping up Kick Start Your eCommerce course to my audience because I thought it was the bee’s knees, but ultimately it failed miserably. What’s funny, I never wanted to do an eCourse, but my audience kept asking for it, and I felt I had to deliver what they wanted. This brings the question to the table do you do what your audience ask of you or give them what you want to deliver. I would love to be the Steve Jobs of the consulting industry for women of color small business owners, but I am not. I cannot just hop on social media one day and say you all need an eCourse that I created to revolutionize your companies. However, I can be the woman who is understanding how her failures can become her stepping stones to help propel her further in life.
There was a time in my business life prior to me becoming this polished business woman I am today, cough where I would rant about my customers or clients on social media. However, since then I have learned you not only lose more business by doing this, you’re stepping out of character for no real reason. Yes, I get on your website it shows your processing and shipping time, but people continuously email you about where their order is. Or you have clients who sign service agreements, but several years later want all the raw images from their wedding when said contract said they only get 100 for the amount they agreed to. I have been on all three sides of this spectrum from being the customer to product business and a service based company. In the last several months, I have cringed and vowed not to support small business owners who have done these things. Let me also note when I see these things done I send a private message or email as a consulting stating why this is bad for business. Today, I want you to learn how to turn your rants about customers into educational moments for you and them.
Your audience wants to see you is something I am constantly telling you my audience and clients. It’s all about the image and visuals you give them, but personally, this has always been a struggle for me. You can say that I have always been plagued with insecurities that caused me to Behind the scenes up into this point in my life. They always say if you want to solve an issue go to the root of the problem. My problems stem from a childhood of never having an identity in my family per se. My family is a military family, so we moved often. I have lots of fond memories growing up state side in Miami when my mom got out of the army, and my dad was station aboard.
For the longest, that I can remember the glorification of busy has been a thing that people love discussing. To be completely honest, I was never a fan of the glorification of busy or fake busy, because I understood that it could hinder you more than it can help you. Over the years, we have all read stories of people saying “they will sleep when they are dead” or “resting is for the rich, powerful and wealthy.” All those things and more have been lies created in entrepreneurial communities and hyped up by some influential people who have robust teams that help them. Today, I want to talk to you about the transition from the glorification of busy to self-care matters when it comes to your small business, personal life and more.
Okay, I know the struggle is real when it comes to having an action plan for launching new product or service. This is something so many small business owners have issues with because it’s not something they create a plan around. Heck, a plethora of small business owners do not have a launch plan for when they plan on starting their company, that is why I created Launch Week guide to help others. However, today, I want to share a five step action plan for launching a new product or service for your small business. Landing sales on the first day are essential to your mindset of you can do this, and you can do this with these tips.
Earlier this month, I wrote about how The First Half of 2017 Tested Me, But Grew Me In The Perfect Way, and I received so much positive feedback through emails, texts, direct messages and more. One of the main things people asked me about was how I was able to pay all my bills when income was coming slowly or not at all. A couple of years back, I would’ve had to ask my dad for money or take a part time job. To be honest, there were several times when it was getting close to paying bills time that I thought I was going to have to sit down with my dad and say I need help. Let me be honest; this is not something I wanted to do at all. I am beyond thankful that I have a parent who has the financial means to help me, but I told myself three years ago when I decided to get my finances in order I was not going to rely on my father to provide for me. My goal is to be self-reliant and be able to provide for myself and my mother. This gets us to earn more, save more and spend less motto that I instilled in myself when my business was earning $10,000 a month in digital revenue.
If you have wanted to increase your small business’ capacity to earn more this week, month, quarter or until the end of the year these five tips are wanted you need. The insight I am providing is based on knowledge I have personally used, and wish was around when I launched my first company in 2009. A couple of years ago, I cracked the code to bring in $10,000 a month in digital sales. This was a game changer for my business mainly because I had to learn & do things I never did. However, before that, I remember the amount of money wasted. Thank you, Jesus, for deliverance.
The other day, I was talking to a friend about how business owners are not open to receiving constructive feedback regarding their businesses. Honestly, we can debate on this subject for hours, but most people have a wall up and believe they are right all the time. If you come to me with honest, constructive feedback, and insight I can use to help me grow my business I am all ears, notepad and recording device. I believe in order to be the best business owner; my iron needs to be sharpened by others. Today, I want to share how you can utilize constructive feedback to help grow your business.
We are less than four half months away before the holiday season is full swing. Big stores such as Hobby Lobby, Walmart, Target and more will have Santa Claus decking their aisle soon as Halloween is over. Too many times, I hear small business owners complain about missed opportunities, being overwhelmed, lack of sales and more when the holidays do roll around. Nine times out of ten its because they were not preparing at all for the upcoming season. It always baffles me when people say “I can’t believe it’s Christmas time.” It happens every year like clockwork we should not be surprised at all. Here are five ways you can prepare your business for this upcoming holiday season.
Okay, to be honest, I was not planning on writing a blog post for my birthday. I wanted to bring back the Life Lessons blog post I used to share in 2013 but thought no one was reading those suckers, and it’s time-consuming. Then yesterday, I was texting my best friend Brandi, and she asked if I was writing a blog post for my birthday. So, you can thank my bestie for this blog post and remind me to write what my heart desires, so monthly Life Lessons are coming back.
So, this is not a regular topic for Imperfect Concepts, but it’s how I started my first business. Eight years ago, I launched an online high-end designer boutique. Selling pieces I had to acquire over the time, in addition to that, pieces I sourced from thrifting. I love helping others find pieces for their wardrobe.
On a weekly basis, someone is asking me how I can get everything done effortlessly. To be honest, a very long time ago I decided what matters more was my sanity and that meant putting a schedule, rules, boundaries, and guidelines in place for my business. Even when I am out of town for client meetings I have a particular schedule I adhere to that way I am consistent. Only time, this has been through for a loop is when I am sick, or a close family friend is sick. Trust, I have tried to keep my schedule for my business when I am sick, lol.