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All Posts By

Tasha

0 In Marketing

Ten Ways To Drive Traffic Towards Your Website

Easy ways for you to drive traffic to your website as an online business owner. Imperfect Concepts
This post contains affiliate links

No matter, if you’re a product or service based business driving traffic to your website is important. I know you prefer creating, designing, purchasing the products, and all the other aspects of business and selling feel icky to you, but it doesn’t have to be. Over the last eight years of business, I have used several ways to drive traffic to my website for new products, service launches and much more.

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4 In Advice/ People

Learn To Be Obedient When You Really Want To Buy A Chanel Purse

Tasha Robinson Imperfect Concepts Dress: Alice + Olivia Sunglasses: Quay Austrialia Necklace: Letters By Zoe Mini Bar Bracelet: Letters By Zoe Engraved Disc Fortune

First, understand we are all called to be obedient & good stewards over what we are blessed with. I have not been the best steward over those blessings in my life, however in recent years, months & sometimes days I have radical experience from doing so. Mainly, I have given myself the option to dig deeper into the root of the issue that is causing me to want to stray. That’s what I want to talk to you about. It doesn’t have to be Chanel bags, it can be Starbucks, excessive spending, travel, eating bad food, and many other things that we allow to control us when life gets stressful. Continue Reading →

2 In Uncategorized

Three Simple Tips On How To Start Saving When You Don’t Know Where To Beginning

Last month, my friend Jess of No Real Jewelry wrote this amazing blog post on 2 Small Tricks That Help Me Save Big Money, that really got me thinking about the excuses we create for not saving money. In addition to that, since I was a college freshman I always wanted to help my community have a better relationship with money. So many women and men of color are not taught how to balance their checkbook, saving for an emergency, the importance of a credit score, life insurance and many other things of that nature. My goal was to open up a financial literacy program or something of that nature. Yes, I was rather ambitious at 17 years ago, and 15 years later my financial journey has been one heck of a rollercoaster. However, I feel that since my ride has not been smooth and I have had to learn the hard lessons over and over again, I can share something on how to start saving when you don’t know where to start.

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2 In Advice/ People

Understanding How Your Failures Can Become Your Stepping Stones

Tasha Robinson of Imperfect Concepts| Jumper: Jcrew, Bag: Balenciaga, Shoes: Steve Madden

Two years ago, I was hyping up Kick Start Your eCommerce course to my audience because I thought it was the bee’s knees, but ultimately it failed miserably. What’s funny, I never wanted to do an eCourse, but my audience kept asking for it, and I felt I had to deliver what they wanted. This brings the question to the table do you do what your audience ask of you or give them what you want to deliver. I would love to be the Steve Jobs of the consulting industry for women of color small business owners, but I am not. I cannot just hop on social media one day and say you all need an eCourse that I created to revolutionize your companies. However, I can be the woman who is understanding how her failures can become her stepping stones to help propel her further in life.

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4 In Advice/ People/ Uncategorized

Learn How To Stop Ranting About Your Clients On Social Media And Turn Those Situations Into Educational Moments

Twitter fingers regarding clients behavior is costing your company money. Learn how to handle these tip of situation with grace and education. | Imperfect Concepts

 

There was a time in my business life prior to me becoming this polished business woman I am today, cough where I would rant about my customers or clients on social media. However, since then I have learned you not only lose more business by doing this, you’re stepping out of character for no real reason. Yes, I get on your website it shows your processing and shipping time, but people continuously email you about where their order is. Or you have clients who sign service agreements, but several years later want all the raw images from their wedding when said contract said they only get 100 for the amount they agreed to. I have been on all three sides of this spectrum from being the customer to product business and a service based company. In the last several months, I have cringed and vowed not to support small business owners who have done these things. Let me also note when I see these things done I send a private message or email as a consulting stating why this is bad for business. Today, I want you to learn how to turn your rants about customers into educational moments for you and them. Continue Reading →

0 In How To/ Startup Life

How To Step From Behind The Scene’s Into The Frame

Tasha Robinson Imperfect Concepts wearing: Sunglasses: Quay X Desi, Shirt: Target, Jeans: American Eagle, Shoes: Charlotte Olympia and Bag: Balenciaga

Your audience wants to see you is something I am constantly telling you my audience and clients. It’s all about the image and visuals you give them, but personally, this has always been a struggle for me. You can say that I have always been plagued with insecurities that caused me to Behind the scenes up into this point in my life. They always say if you want to solve an issue go to the root of the problem. My problems stem from a childhood of never having an identity in my family per se. My family is a military family, so we moved often. I have lots of fond memories growing up state side in Miami when my mom got out of the army, and my dad was station aboard. Continue Reading →

2 In Advice/ People

How We Have Transitioned From The Glorification Of Busy To Establishing Self-Care Routines

Being fake busy is killing our society, but its time for the conversation to change regarding self-care. | Imperfect Concepts

For the longest, that I can remember the glorification of busy has been a thing that people love discussing. To be completely honest, I was never a fan of the glorification of busy or fake busy, because I understood that it could hinder you more than it can help you. Over the years, we have all read stories of people saying “they will sleep when they are dead” or “resting is for the rich, powerful and wealthy.” All those things and more have been lies created in entrepreneurial communities and hyped up by some influential people who have robust teams that help them. Today, I want to talk to you about the transition from the glorification of busy to self-care matters when it comes to your small business, personal life and more. Continue Reading →

3 In Advice/ People

Five Step Action Plan For Launching A New Product or Service

Learn how to create buzz around your new product or service, before your launch day. Tips on marketing, social media and launch cheerleaders. | Imperfect Concepts

Okay, I know the struggle is real when it comes to having an action plan for launching new product or service. This is something so many small business owners have issues with because it’s not something they create a plan around. Heck, a plethora of small business owners do not have a launch plan for when they plan on starting their company, that is why I created Launch Week guide to help others. However, today, I want to share a five step action plan for launching a new product or service for your small business. Landing sales on the first day are essential to your mindset of you can do this, and you can do this with these tips.

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0 In Money

Earn More, Save More, and Spend Less Is The Motto

Target striped dress, prada bag and chanel shoes | Imperfect Concepts

Earlier this month, I wrote about how The First Half of 2017 Tested Me, But Grew Me In The Perfect Way, and I received so much positive feedback through emails, texts, direct messages and more. One of the main things people asked me about was how I was able to pay all my bills when income was coming slowly or not at all. A couple of years back, I would’ve had to ask my dad for money or take a part time job. To be honest, there were several times when it was getting close to paying bills time that I thought I was going to have to sit down with my dad and say I need help. Let me be honest; this is not something I wanted to do at all. I am beyond thankful that I have a parent who has the financial means to help me, but I told myself three years ago when I decided to get my finances in order I was not going to rely on my father to provide for me. My goal is to be self-reliant and be able to provide for myself and my mother. This gets us to earn more, save more and spend less motto that I instilled in myself when my business was earning $10,000 a month in digital revenue. Continue Reading →

2 In How To/ Startup Life

Five Tips On How To Increase Your Small Business’ Capacity To Earn More

If you have wanted to increase your small business’ capacity to earn more this week, month, quarter or until the end of the year these five tips are wanted you need. The insight I am providing is based on knowledge I have personally used, and wish was around when I launched my first company in 2009.  A couple of years ago, I cracked the code to bring in $10,000 a month in digital sales. This was a game changer for my business mainly because I had to learn & do things I never did. However, before that, I remember the amount of money wasted. Thank you, Jesus, for deliverance. Continue Reading →

0 In How To/ Startup Life

Utilizing Constructive Feedback To Help Grow Your Business

Tasha Robinson Imperfect Concepts | Target Blouse + Valentino Pants + Chanel Shoes

The other day, I was talking to a friend about how business owners are not open to receiving constructive feedback regarding their businesses. Honestly, we can debate on this subject for hours, but most people have a wall up and believe they are right all the time. If you come to me with honest, constructive feedback, and insight I can use to help me grow my business I am all ears, notepad and recording device. I believe in order to be the best business owner; my iron needs to be sharpened by others. Today, I want to share how you can utilize constructive feedback to help grow your business.  Continue Reading →

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