Today, I want you to meet Latoya of Sarah & Jessie boutique located in the Jacksonville, NC area. I meet Latoya online a couple years ago, and I am completely smitten by her tenacity, strength, family values and much more. Love that she mentions how her local community college has been a great resource for her business.
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No matter, if you’re a product or service based business driving traffic to your website is important. I know you prefer creating, designing, purchasing the products, and all the other aspects of business and selling feel icky to you, but it doesn’t have to be. Over the last eight years of business, I have used several ways to drive traffic to my website for new products, service launches and much more.
First, understand we are all called to be obedient & good stewards over what we are blessed with. I have not been the best steward over those blessings in my life, however in recent years, months & sometimes days I have radical experience from doing so. Mainly, I have given myself the option to dig deeper into the root of the issue that is causing me to want to stray. That’s what I want to talk to you about. It doesn’t have to be Chanel bags, it can be Starbucks, excessive spending, travel, eating bad food, and many other things that we allow to control us when life gets stressful.
Last month, my friend Jess of No Real Jewelry wrote this amazing blog post on 2 Small Tricks That Help Me Save Big Money, that really got me thinking about the excuses we create for not saving money. In addition to that, since I was a college freshman I always wanted to help my community have a better relationship with money. So many women and men of color are not taught how to balance their checkbook, saving for an emergency, the importance of a credit score, life insurance and many other things of that nature. My goal was to open up a financial literacy program or something of that nature. Yes, I was rather ambitious at 17 years ago, and 15 years later my financial journey has been one heck of a rollercoaster. However, I feel that since my ride has not been smooth and I have had to learn the hard lessons over and over again, I can share something on how to start saving when you don’t know where to start.
Two years ago, I was hyping up Kick Start Your eCommerce course to my audience because I thought it was the bee’s knees, but ultimately it failed miserably. What’s funny, I never wanted to do an eCourse, but my audience kept asking for it, and I felt I had to deliver what they wanted. This brings the question to the table do you do what your audience ask of you or give them what you want to deliver. I would love to be the Steve Jobs of the consulting industry for women of color small business owners, but I am not. I cannot just hop on social media one day and say you all need an eCourse that I created to revolutionize your companies. However, I can be the woman who is understanding how her failures can become her stepping stones to help propel her further in life.
There was a time in my business life prior to me becoming this polished business woman I am today, cough where I would rant about my customers or clients on social media. However, since then I have learned you not only lose more business by doing this, you’re stepping out of character for no real reason. Yes, I get on your website it shows your processing and shipping time, but people continuously email you about where their order is. Or you have clients who sign service agreements, but several years later want all the raw images from their wedding when said contract said they only get 100 for the amount they agreed to. I have been on all three sides of this spectrum from being the customer to product business and a service based company. In the last several months, I have cringed and vowed not to support small business owners who have done these things. Let me also note when I see these things done I send a private message or email as a consulting stating why this is bad for business. Today, I want you to learn how to turn your rants about customers into educational moments for you and them.
Your audience wants to see you is something I am constantly telling you my audience and clients. It’s all about the image and visuals you give them, but personally, this has always been a struggle for me. You can say that I have always been plagued with insecurities that caused me to Behind the scenes up into this point in my life. They always say if you want to solve an issue go to the root of the problem. My problems stem from a childhood of never having an identity in my family per se. My family is a military family, so we moved often. I have lots of fond memories growing up state side in Miami when my mom got out of the army, and my dad was station aboard.
For the longest, that I can remember the glorification of busy has been a thing that people love discussing. To be completely honest, I was never a fan of the glorification of busy or fake busy, because I understood that it could hinder you more than it can help you. Over the years, we have all read stories of people saying “they will sleep when they are dead” or “resting is for the rich, powerful and wealthy.” All those things and more have been lies created in entrepreneurial communities and hyped up by some influential people who have robust teams that help them. Today, I want to talk to you about the transition from the glorification of busy to self-care matters when it comes to your small business, personal life and more.
Okay, I know the struggle is real when it comes to having an action plan for launching new product or service. This is something so many small business owners have issues with because it’s not something they create a plan around. Heck, a plethora of small business owners do not have a launch plan for when they plan on starting their company, that is why I created Launch Week guide to help others. However, today, I want to share a five step action plan for launching a new product or service for your small business. Landing sales on the first day are essential to your mindset of you can do this, and you can do this with these tips.
Earlier this month, I wrote about how The First Half of 2017 Tested Me, But Grew Me In The Perfect Way, and I received so much positive feedback through emails, texts, direct messages and more. One of the main things people asked me about was how I was able to pay all my bills when income was coming slowly or not at all. A couple of years back, I would’ve had to ask my dad for money or take a part time job. To be honest, there were several times when it was getting close to paying bills time that I thought I was going to have to sit down with my dad and say I need help. Let me be honest; this is not something I wanted to do at all. I am beyond thankful that I have a parent who has the financial means to help me, but I told myself three years ago when I decided to get my finances in order I was not going to rely on my father to provide for me. My goal is to be self-reliant and be able to provide for myself and my mother. This gets us to earn more, save more and spend less motto that I instilled in myself when my business was earning $10,000 a month in digital revenue.
If you have wanted to increase your small business’ capacity to earn more this week, month, quarter or until the end of the year these five tips are wanted you need. The insight I am providing is based on knowledge I have personally used, and wish was around when I launched my first company in 2009. A couple of years ago, I cracked the code to bring in $10,000 a month in digital sales. This was a game changer for my business mainly because I had to learn & do things I never did. However, before that, I remember the amount of money wasted. Thank you, Jesus, for deliverance.
The other day, I was talking to a friend about how business owners are not open to receiving constructive feedback regarding their businesses. Honestly, we can debate on this subject for hours, but most people have a wall up and believe they are right all the time. If you come to me with honest, constructive feedback, and insight I can use to help me grow my business I am all ears, notepad and recording device. I believe in order to be the best business owner; my iron needs to be sharpened by others. Today, I want to share how you can utilize constructive feedback to help grow your business.