So, this is not a regular topic for Imperfect Concepts, but it’s how I started my first business. Eight years ago, I launched an online high-end designer boutique. Selling pieces I had to acquire over the time, in addition to that, pieces I sourced from thrifting. I love helping others find pieces for their wardrobe.
On a weekly basis, someone is asking me how I can get everything done effortlessly. To be honest, a very long time ago I decided what matters more was my sanity and that meant putting a schedule, rules, boundaries, and guidelines in place for my business. Even when I am out of town for client meetings I have a particular schedule I adhere to that way I am consistent. Only time, this has been through for a loop is when I am sick, or a close family friend is sick. Trust, I have tried to keep my schedule for my business when I am sick, lol.
First, let me say this article is not just for consumers of small businesses, but the invidiuals who operate companies too. We can all learn how to help a company expand their reach in order to grow in a global marketplace. Starting a small business is a plethora of work that most people will never realize. Even when running a company you never actually understand the valleys or mountains you climb until they appear before you. As a supporter of small business, you can lend a hand to the owner by doing one of these things.
You’re probably thinking, “Tasha what the heck is ghosting.?” Well, ghosting is a popular term used in the dating world for when you’re dating or talking to someone, and they just disappear. They stop responding to messages and more, they have ghosted you. In the last year, I have been noticed on social media, websites and even newsletters of businesses I support ghosting me. They have completely disappeared with no updates and left me wondering what the heck has happened to them. Today, I want to break down how this can happen and what you can do to fix it.
First, please note that everyone does not to quit their job to be their own boss. Being your own boss is super hard work, and there will be several times you wonder how you will make it. In addition to that, if you have a current 9 to 5 know that is funding your small business dreams. That is something you should be super mindful of when it comes to quitting your job to go after your business idea. However, if you know all this and still want to go after your entrepreneurial dreams very soon, here is six steps to help you along that journey.
In the last couple years, I have documented my financial struggles and triumphs when it comes to personal and business. I have talked about Nice Girls Don’t Get Rich, Running A Business and Paying Off Student Loans, Zero Budget Method, Shopping At Aldi, Rebuild Credit and many more topics. I personally believe, I cannot tell my story if I don’t share the ugly parts of my life. That will never inspire you or others to improve your life. Today, I want to share something with you that happen last month. I legit screamed and text Liz immediately when this happen. As mentioned before also, establishing a relationship with a banker is so important. Liz is essential to my story of changing my credit.
Before officially closing down my online high-end resale boutique, I started the transition into running a consulting company. I had no earthly idea on how I was supposed to do this. My approach to business has always to get my hands dirty, and learn as you go. So, you can say I took all the mistakes I learned, and they were my guide for consulting. Today, I want to share five things I wish I knew before launching a service company. No matter if you’re a service business or product based business there is insight in here for you too.
Last month, one of my social media friends was on Instagram stories asking how does she find her stride in business to ensure she is on the right track. Funny thing, when I was listening to her share her thoughts regarding business I knew others had this question too. Too many times, people will seek out advice of consultant or coach and they give them a recycled business model on how to do things. I don’t believe in that. Even if your industry was invited when Jesus was born you can always add to the wheel house.
In the last couple months, I have been talking to people about their companies outreach plan. You know the engagement plan you have to reach your target audience. Most small businesses rely on social media or blogging to connect with their audience. There was a time; I believed you needed to blog, social media and email marketing. Times have drastically changed on that front when it comes to targeting your audience. Personally, I believe too many small business owners are spread thin trying to be all and do all. Trust, I use to believe the hype that guru’s in my industry would share, but I always ignored the fact they had team to help with all those things. Today, I want to break down should email marketing be apart of your companies customer retention plan.
A couple of months ago, I received a buy Tasha coffee question on how said business owner could transition their current business model into another industry gracefully so to speak. This upcoming July will mark eight years in business for Imperfect Concepts brand, and I know a thing or two about transiting industries. You see I started off as an online high-end resale boutique and transition to a business consultant and blogger. Today, I want to share five tips for those looking to transition your business from one industry to the next.
A plethora of new small business owners believes they can turn a profit in 30 days, 90 days or the first year of operations. To be honest, companies such as; Twitter has not turned a profit yet, and Ashley Stewart took twenty years to become one. I am not writing this blog post to diminish your goals of being a successful small business owner. It is truly possible to do so, but we must first be realistic when it comes to this. Today, I wanted to provide some real insight on increasing your small business chance of becoming profitable this year.
Last month, I shared six creative ways to save to fund your small business. Today, I want to focus on low-cost tools and resources to help you build your business and not break your bank account at the same time. These are just not resources for those launching a business; they are great tools and resources for those who are wanting to scale their business. My first company was started with $400 from my savings account, and by year five I was making $10,000 a month in digital sales and making six figures income level. Trust me, when I say these are the same resources I use on a daily for my business.