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All Posts By

Tasha

0 In Advice/ People

Four Keys To Building A Successful Brand Over Time

Learn why these four keys are important to building a successful company that will potentially have long term growth. | Imperfect Concepts

The other day, while talking to a former client D’Cher of Shop Love Peridot, we were discussing a website and other things. I had mentioned on twitter I was looking for a particular style necklace and she sent me a couple companies to check out. During the browsing of their websites, I had a complete aha moment. I know several successful companies that most of my followers do not know of because they are Texas based. The owners are billionaires, millionaires and high earning six figure companies. They have four key elements that make their company successful.  Continue Reading →

5 In Advice/ People

Obtaining One Percent Of The Local Community As Revenue Stream

5 Tips on how you can start obtaining your local community as clients and customers for your small business. | Imperfect Concepts

Okay, the hardest part of this writing this article was coming up with a title that resonated with you my audience, but also conveyed what I was going to talk about. Last week, I mentioned the importance of landing one percent of the local community as customers or clients for your business. Sharing how that could positively change the trajectory of your companies revenue stream. Today, I want to go even further in detail regarding one percent rule that I have created.  Continue Reading →

4 In Marketing/ Social Media

Is Blogging, Social Media, & Email Marketing Running You Raggedy

Breaking down the pro's and con's of blogging, social media and email marketing for small business owners. | Imperfect Concepts

In all honesty, running a business is extremely hard on its own. This is why I am focused on maintaining the clients I have and hosting workshops. I don’t want to add more work to my plate than needs be. However, there was a time when I believed that for a small business to be successful, the owner must blog, social media and email marketing. Since then, my mainframe has completely changed. It was not because of the burnout that happened when trying to do all those things in more. I actually became really smart about my business and other people’s business. Today, I want to breakdown what your business needs to do when it comes to blogging, social media and email marketing.

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10 In Advice/ People

Establishing A Local Presence When You Have An Online Business

5 Tips on how you can grow your business local when you have an online company. | Imperfect Concepts

Running a small business can be incredibly hard and lonely at times. This is one of the reasons for establishing Business Bestie. Allowing business owners to connect all over the world, but bring it locally when they need a friend who understands and more. Last year, I wrote and shared video content on how if your small business obtains 1% of your local towns support what it could do for your company. I am working on a cool project that solely focuses on obtaining 1% of my local market to grow my business. One percent of my local market is 1,360 people. Take the average sales order and multiple it by your cities one percent. Let me give you a quick example if your city population is 500,000; one percent is 5000 and your shirt company average sales order is $50 that equates $250,000 solely focusing on your local presence. Now, let’s break down how you can establish a local presence for your online business.  Continue Reading →

0 In Money/ Money Management

How To Invest Your Tax Refund Wisely This Year

Six ways to capitalize off of your tax refund this year. | Imperfect Concepts

IRS has pushed tax refunds back until February which can be a good thing or a bad thing depending on you. Today, I wanted to break down how to invest your tax refund wisely so you are reaping the benefits not just for a couple weeks but throughout this entire year. Too many people receive refunds of a thousand or more and it goes to things like a trip, car or a tv. Things that truly do not hold their value or help you in the long run.

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6 In Marketing/ Social Media

Five Of The Most Popular Ways To Grow Your Instagram Following

Outlining five of the best ways to grow your instagram followers. No credit card needed. | Imperfect Concepts

Some “expert or guru” will say that if you’re looking to grow a large following on Instagram, that boat has sailed. To be honest, I believe you can do anything you put your mind to especially when it comes to growing your small business social media presence. It’s all about finding the right methods for your small business. Personally, I have seen people take an account to zero to 10,000 in six months in 2016. So, know that you can still grow your Instagram following long as you’re willing to work hard for it.  Today, I am giving you a breakdown of the five most popular ways to grow your Instagram following. Continue Reading →

1 In Marketing

The Non-Sleazy Way To Grow Your Email Marketing List

Six tips to help you grow your email marketing list for your small business. | Imperfect Concepts

Trust me; when I say I know you want to grow your email marketing list, but do not want to go about the sleazy way that makes you feel uncomfortable. One thing I love about my small business is how it has grown the organic way of word of mouth. Yes, I teach people how to pay for growth by utilizing advertise and influencers. Something, I had done when I had my online boutique. However, a majority of my growth especially when it comes to my email marketing has been organic word of mouth growth.  Continue Reading →

2 In Advice/ People

Write An Epic Introduction Email That Establishes Meaningful Connections

Four tips to help you write introduction email for a business purposes. | Imperfect Concepts

Sometime last year, a friend sent me an introduction email to another business owner, I am using introduction loosely because I knew nothing about the women I was being introduced too. This made the follow-up correspondence awkward from both of our ends. There was no substance of why we were being introduced or why we needed to connect with each other, outside of our mutual friend saying so. Today, I wanted to share how to write an epic introduction email that establishes meaningful connections. Continue Reading →

0 In Money/ Money Management

Small Business Owners 2017 Fiscal Budget

Breaking down how to handle your fiscal budget in 2017 as a small business owner or creative. | Imperfect Concepts

Running a small business is pricey compared to what social media teaches you. Even as a service based company, I still have serious overhead to run my company on a yearly. A plethora of the information I am sharing below are tax write offs you can utilize when filling your taxes. If you, have not called your accountant to file your taxes please make sure to add that to your schedule. I tend to call my accountant the first week of the year and schedule my appointment for around March. In addition to that, we meet at the start of the year to talk fisical goals, taxes and more. Just as it’s important to have a relationship with your business banker, you need one with a CPA or accountant in your city.  Continue Reading →

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