One of the biggest investments you will make into your business is your companies overall brands look. One of the most important aspects of this will be your logo. There is a multitude of ways to have your business be represented by your logo. As you can tell by the various companies, I have launched I prefer word base logos. I love the simplicity of a great font paired with the right color. In addition to that, you can tell I have a love affair with scripted font.
If you have shopped on a small business owners website in the last year or read most blogs you have encounter a pop up or opt in that alerts customers or readers to sign up for a newsletter. This is a great way to increase your newsletter subscribes by offering them a free gift for subscribing. Today, I want to teach you how to design a newsletter opt in for your website that wows.
The other day, I was on Barney’s website looking at some shoes, what makes this interesting is I noticed a couple things about their website that I never noticed before. Then I went on a couple other websites from high end to small business. Doing compare and contrast of what I was seeing. The words and phrases used in your website copy are just as important as the visuals you display on your site. They should invoke emotion and immediate call to action when a victor lands on your website. Here are three call to action phrases hindering your business.
Today, I want to show you how to make a simple header for your MailChimp newsletter campaign. MailChimp is a free tool with paid options that small business owners can use to communicate with their audience. One of the best marketing tools for business owners is email marketing. It can be overwhelming when starting out.
People tell me that customers tend to be one and done when it comes to shopping with them. Meaning they shop once or they shop here and there every now and again. Primarily, when there is a deep discount attached to it. Well, I have a little secret that some big companies use and I use with my clients. I have deemed it the “Next Purchase Discount Card”. This is a simple way to reward customers who shop with you. Some people have argued with me, “I don’t want to reward people unless they spend x amount of money”. Well, here is the problem with that, unless you’re the innovator or creator of what you have, people can go else where to purchase. People can read a million blogs focused on small business advice.
We are less than a week away from a new month. That means new call to action banners need to be ready to go up; to help guide customers as they land on your site. In the Monthly Focus Small Business Owner’s Guide, I provide information on what you can do for specific months; specifically CTA banners.
Packaging and design are huge elements of your company brand. In the Branding For Success eBook, we discuss how to use your logo, color scheme, and tag line to brand your business.
This post is for all the creative people who lack photoshop skills or the money to hire a graphic designer. Five months ago I was outsourcing the graphics that I needed. Til one day I was threw with paying for designs that were virtually simple. Better yet, I was done with being lazy and said it’s time for me to learn how to do it on my own.
I talked with several other business owners and learned they were using things such as Word to design graphics. I had no idea that was even possible.
If you are a blogger you are probably very familiar with PicMonkey and how to use it for your blog photos and more. Truth be told I kept hearing about it and seeing the visuals people were creating. I wasn’t truthfully impressed until I sat down and worked with it myself. It is an online program that you can use from your desktop or laptop. Very simple to use. Tools are limited. Upgrading to the $4.95 does help you use other need tools.
Can we say photoshop for FREE.99 that is what Pixlr.com is for me. I know how to use photoshop and am very familiar with the tools and much more. This is an online platform that you can create, design and edit in. I made my company’s watermarks using this. Then I put them on images. Look at the current graphic for this post. The boarder + IC name is one graphic watermark that I put on the final layer of the graphic design.
Maybe two years ago while talking to Katrice of The Atlanta Tribune. I asked how they did the layout of the magazine; specifically her “lookout” page. Where she mentions products she is currently using or likes. She referred me to Gimp. Which is a program that you can download to your PC and Mac. Using just like the above tools. Also, very simple to use.
Is a program that I mentioned earlier this year in 5 Tools That Will Revolutionize Your Business out of all the programs this one really is not for me per say. I know people who rave about how extremely easy it is to use. For me it was more frustrating than anything. The add features were great, however, when you learn how to download fonts for commercial use and source graphics, paying the extra money does not make sense in my book. Regardless of what works for me, if you want something that is all in one and that you can remix ideas than this is for you.
Four simple programs for you to use with a plethora of online tutorials via Youtube that you can watch. Knowing how to do the basics of graphic design can help your business tremendously. As of recently, I have been helping friends and consulting clients last-minute with design projects. Always giving the disclaimer that I am not a “professional freelancer” so they do not have high expectations. The skills I have picked up thus far have been helpful to them and myself.
Have you heard of PicMonkey, Pixlr.com, Canva, or Gimp? What are your thoughts regarding them? Share how these programs can enhance your small business.
Winners of The TemplateMonster.com Giveaway are Trina, Kateria, Carolina and please check your emails.
When launching a business there are days that you have to wear the owner, accountant, lawyer, graphic designer, AND logistics department hat all in the course of three hours. That can be overwhelming and stressful for the creative business owner. Trust and believe, the first three years of business I was wearing all types of hats. Then I learned how to hire a part time staff member and acquire interns to help facilitate my business needs quicker. However, there are days that I still need to get the ball rolling on my own. I wanted to introduce you to a life hack that will save you time and money. They were created by two cool small business owners.
What an incredible honor to be contributing to this site. Tasha and I “met” through Instagram. She reached out and used her influence to send many amazing clients my way. It was so unexpected and such a blessing to me. CJW Design is a new boutique design studio still navigating the stages of business infancy, so I was even more humbled and flattered when Tasha asked me to contribute to her site.
Many of my clients are new start-ups, full of hope and promise. They come to me to make the vision they see for their business brand come to life. Tasha is great at helping people dream and strategizing to help build an incredible business. Designing a logo requires a dream and a strategy as well. In this article we will discuss how to communicate your dream to your designer.
Along with the important information about author bios that I wrote about in my last post, Karyna Mcglynn also talked about the importance of fonts. Tasha does this to in her post Pretty Little Fonts. I guess this is a part of SEO that people don’t really talk about. Or perhaps, since it is so image driven it belongs in Web Design and not in SEO. However, since SEO is so heavily dictated on people reacting to your blog, website, or social media outlet, font would really be crucial in making that first impression.