Too many times as small business owners, we overlook things like the contact page. We brush it off as just a form. That’s it, there’s nothing else special about it. No need to make sure things work after it has been established. Once our sites are live and the contact page is good, we leave it at that for the remainder of the time our website is up. Well today, I want to discuss why the contact page is one the most important pages after your “product/service” page and your About page.
I’m going to share something with you that’s going to increase your productivity, especially in the creative area of your business. I only create when I’m feeling creative. Heavens doors open and angels begin to sing. It’s really that simple. If I’m not feeling creative I don’t create. I don’t force any thing when it comes to my business, especially not, the content I put out. On average, I am producing some type of content on a daily basis on social media, through blogging, or with a product for ICB Consults. That’s a plethora of information being produced on a daily basis, that could result in a burn out. I would prefer not burn out.
Last month, I created my first free PDF guide, “How To Execute An Idea Like A Boss“. Before then, I had been creating digital products for distribution on ICB Consults platform. The same process of idea-sketch-edit-design-build buzz-release that I previously discussed in, “The Creative Process of Digital Products”, went into the creation of the guide.
Being able to create and share free printables on WordPress is the perfect way to build trust with your audience. You’re giving away something and providing knowledge. Technically, I went backwards so to speak. The only free content that I had was on here and the blog. There were no digital products for people to preview if my quality of work was worth the amount I charged. That wasn’t my approach. I’m more of a “show you that I am an expert with my knowledge” and that would in turn will make the sales for me.
We are less than a week away from a new month. That means new call to action banners need to be ready to go up; to help guide customers as they land on your site. In the Monthly Focus Small Business Owner’s Guide, I provide information on what you can do for specific months; specifically CTA banners.
I am social media snooper, there I said it. When people follow me on social media, I click their profile to see if I want to follow them. On Instagram, it is mainly women business owners (or future business owners) who follow me. One of the most recurring aspects of their pages was, that their bio said “comingsoon.com” for the url. This is a huge problem. My first issue is, someone already owns this domain, but you can buy it. I thought about buying it. Second off, this doesn’t help you capitalize on building a community.
Millions of dollars are lost yearly because of abandon carts. Think about how many abandon carts you have left over the years when shopping online. Probably hundreds or thousands. I legit do this five to six times a week. There are several reasons for this, but that is another article for another time. However, there are ways you can utilize the abandon cart feature to your business’ advantage.
If a service based business reached out to me today, about launching on Bigcommerce, with a limited budget and knowledge of eCommerce platforms, I would advise them not to. Don’t get me wrong, I’m a big fan of the company and what they’re doing for physical product based companies with big budgets, but mom & pop shops are losing. I wrote a few lovely pieces on Bigcommerce, WordPress, and Squarespace about a month ago…so there’s no malice or hate. The company has a singular focus, in my opinion, that needs to be fixed.
As small business owners we get caught up in so many elements of running our business, that we tend to forget to fine tune our websites after they have been launched. This is a common mistake that millions of people make. They launch and obliviously neglect regularly updating their website. We aren’t talking about re-branding but simply improving the conversion rate and search engine optimization.
Over the last couple of weeks, we have discussed the process of creating digital products for your business. I want to note that you don’t have to be a service business for this. You can be product based. If you’re an expert on a subject, you can create a digital product to help bring in a passive income for your business. Read up on these series: Transitioning From Retail To Consulting, The Creative Process of Digital Products, and Digital Products For Service Based Business.
You’ve launched, so now what? Are you waiting for customers to flock to your site in droves? Guess what? It doesn’t really happen like that. In addition, there is a huge chance that you’re probably missing several key elements to your website. Always remember that your company’s website is how you communicate and build trust with your customers.
As my business grows more and more, I realize the importance of having visual imagery that resonates with my audience. It’s not something I over looked before, but as my business begins to grow in new areas it truly reigns supreme in drawing in a new audience.