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Marketing

0 In Marketing

Ten Ways To Drive Traffic Towards Your Website

Easy ways for you to drive traffic to your website as an online business owner. Imperfect Concepts
This post contains affiliate links

No matter, if you’re a product or service based business driving traffic to your website is important. I know you prefer creating, designing, purchasing the products, and all the other aspects of business and selling feel icky to you, but it doesn’t have to be. Over the last eight years of business, I have used several ways to drive traffic to my website for new products, service launches and much more.

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0 In Marketing/ Social Media

Are You Ghosting Your Audience Without Realizing It

Abandoning your customer base is hurting your companies growth and revenue stream. Learn the solution to your problems. | Imperfect Concepts

You’re probably thinking, “Tasha what the heck is ghosting.?” Well, ghosting is a popular term used in the dating world for when you’re dating or talking to someone, and they just disappear. They stop responding to messages and more, they have ghosted you. In the last year, I have been noticed on social media, websites and even newsletters of businesses I support ghosting me. They have completely disappeared with no updates and left me wondering what the heck has happened to them. Today, I want to break down how this can happen and what you can do to fix it.

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4 In Marketing/ Social Media

Is Blogging, Social Media, & Email Marketing Running You Raggedy

Breaking down the pro's and con's of blogging, social media and email marketing for small business owners. | Imperfect Concepts

In all honesty, running a business is extremely hard on its own. This is why I am focused on maintaining the clients I have and hosting workshops. I don’t want to add more work to my plate than needs be. However, there was a time when I believed that for a small business to be successful, the owner must blog, social media and email marketing. Since then, my mainframe has completely changed. It was not because of the burnout that happened when trying to do all those things in more. I actually became really smart about my business and other people’s business. Today, I want to breakdown what your business needs to do when it comes to blogging, social media and email marketing.

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6 In Marketing/ Social Media

Five Of The Most Popular Ways To Grow Your Instagram Following

Outlining five of the best ways to grow your instagram followers. No credit card needed. | Imperfect Concepts

Some “expert or guru” will say that if you’re looking to grow a large following on Instagram, that boat has sailed. To be honest, I believe you can do anything you put your mind to especially when it comes to growing your small business social media presence. It’s all about finding the right methods for your small business. Personally, I have seen people take an account to zero to 10,000 in six months in 2016. So, know that you can still grow your Instagram following long as you’re willing to work hard for it.  Today, I am giving you a breakdown of the five most popular ways to grow your Instagram following. Continue Reading →

1 In Marketing

The Non-Sleazy Way To Grow Your Email Marketing List

Six tips to help you grow your email marketing list for your small business. | Imperfect Concepts

Trust me; when I say I know you want to grow your email marketing list, but do not want to go about the sleazy way that makes you feel uncomfortable. One thing I love about my small business is how it has grown the organic way of word of mouth. Yes, I teach people how to pay for growth by utilizing advertise and influencers. Something, I had done when I had my online boutique. However, a majority of my growth especially when it comes to my email marketing has been organic word of mouth growth.  Continue Reading →

0 In Advertising/ Marketing/ Social Media

Increase Your Small Business Awareness This Holiday Season Within Your Community

5 Tips to help you increase your small business reach within your local community. | Imperfect Concepts

Hobby Lobby, Target, Dollar Tree and even Starbucks have been getting us ready for the holiday season since mid-October. Let’s be completely honest, this isn’t a made-up commercial holiday that snuck up on you. When I had my online boutique in July, I was preparing my business for the holiday season. It’s a billion dollar season, and you deserve to have a couple of slices of the customer and revenue pie.  Continue Reading →

2 In Marketing/ Social Media

101 Instagram Hashtags For The Creative Entrepreneur & Small Business Owner

learn to curate the right hashtags to help your small business gain exposure on Instagram.

Instagram is one the fastest growing platforms for small business owners. We all know the importance of being seen on a platform by our target audience. A very long time ago, I was not for million spammy like hashtags. However, I am all here for utilizing the right hashtags that can maximize your companies exposure. This is one four other things I have done to grow my small business Instagram profile. First, I tried doing loop giveaway, creating a visual timeline and finally making my company bio more appealing.  Continue Reading →

1 In Advertising/ Marketing/ Uncategorized

How To Maximize A Yearly Marketing Budget Of $2,000

No matter the size of you budget one of these six tools can help you maximize your growth this year. | Imperfect Concepts

Yes, I know we are in September, and I want to discuss how to maximize your yearly marketing budget. The thing is, more and more small business owners are just winging it verse planning. Some people say they over plan and never get stuff done. Honestly, I believe they have added too much to their plate causing the lack of achieving goals. For a business to truly to succeed, they must create budgets, goals, deadlines and more. Personally, I believe a $2,000 marketing budget for the year is a great starting point. It can yield you high ROI if done correctly. Continue Reading →

0 In Brand Management/ Marketing

3 Ways You Can Collaborate With Other Small Business Owners

Learn why and how you can create a win win partnership with other bloggers, influencers and small business owners. | Imperfect Concepts

One of the best things about running a business is connecting with other small business owners, influencers, entrepreneurs, and bloggers. Over the last several years, I have met some of the most amazing people because I took a leap to launch my business. The last two years, of running my online boutique I was able to collaborate with photographers, graphic designers, studio owners and even bloggers. We were both able to leverage our friendship into a great business coloration with each other. Today, I want to share some simple ways on how to collaborate with other small business owners.  Continue Reading →

4 In Marketing/ Social Media

How To Make Your Business Instagram Account More Appealing

5 Steps on how you can update your business instagram to be more engaging and user friendly. | Imperfect Concepts

Girllllll, I want you to win especially in the social media space. There are a plethora of small businesses doing social media wrong. Let’s break down how you can make your business Instagram account more appealing. A visually appealing timeline is not only inviting but makes your customers engage and want to support your small business.  Continue Reading →

1 In Marketing/ Social Media

Complete Breakdown On Automating Your Instagram Utilizing Planoly

After testing and testing, finally found an Instagram automation tool that works for my small business. | Imperfect Concepts

Let me completely honest, for over a year or so I have been wanting to automate my Instagram account. Heck, I wanted to automate all my social media so I could free up some time. A while ago, I shared with my clients a list of platforms they could use for this. Honestly, I was not a fan of several of the platforms. Then Planoly* came to my attention again. Planoly happens to be something I am madly in love with for my businesses. Seriously, I am constantly on there and I am about to give you a complete breakdown on automation your Instagram account utilizing their platform. Continue Reading →

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