Hobby Lobby, Target, Dollar Tree and even Starbucks have been getting us ready for the holiday season since mid-October. Let’s be completely honest, this isn’t a made-up commercial holiday that snuck up on you. When I had my online boutique in July, I was preparing my business for the holiday season. It’s a billion dollar season, and you deserve to have a couple of slices of the customer and revenue pie.
Yes, I know we are in September, and I want to discuss how to maximize your yearly marketing budget. The thing is, more and more small business owners are just winging it verse planning. Some people say they over plan and never get stuff done. Honestly, I believe they have added too much to their plate causing the lack of achieving goals. For a business to truly to succeed, they must create budgets, goals, deadlines and more. Personally, I believe a $2,000 marketing budget for the year is a great starting point. It can yield you high ROI if done correctly.
Time is money and right now your business has no serious cash flow and you’re lacking the time and capital to grow your business. That’s what I am constantly hearing on social media from small business owners. Well, today I want to teach you five grassroots marketing tactics that can help you grow your business. As social media platforms such as; Instagram and Facebook are moving more and more towards pay for play its important you learn other tactics that can help.
November 28th is Small Business Saturday. Yes, we are less than 2 weeks away from a day designed to bring awareness to your small business and millions of others across the United States. Last week, we discussed creating a winning Black Friday marketing strategy. Now I want to share some great things you can do to maximize your small business Saturday.
As of today, we are roughly 21 days away from Black Friday the true market of holiday season for a majority of retailers and much more. One thing, that is stated year after year is Black Friday is the day that brings in millions of dollars for companies in one single day. Is it possible for you as a business owner to get a slice of the pie? Yes, very much so. Last November specifically Black Friday weekend I brought in $7,500 dollars from digital sales.
It’s that glorious lovely time of year where millions of people are spending their Saturday’s at Farmer’s Markets, the mall and online looking for gifts for their love ones and theirselves. This means one thing for your business, its time to make sure everything is aligned on your end to make sure everything runs smoothly for the next two months of the year.
Open Rate, Click Through Rate, and Segmentation might all run through your mind when it comes to email marketing. What also might be running through your mind is, how you can establish better email marketing that produces results for your business.
Outlining, creating, designing, and writing content for your newsletters can be an abundance of work. Trust me, I know this first hand. However, there are a couple of things you can do today, to help produce better results for your email marketing.
Question, how do you view email marketing for your small business? Is it a daunting task that makes you uneasy? Or are you seeing it as a means to connect with the people who love and support you? You see, people who opt-in to your newsletter are not strangers just being nosy. They are people who are interested in what you do.
It can definitely feel overwhelming when creating content for your business, especially if, you’re writing blogs, posting on social media, making product descriptions, and sending emails, on top of, weekly or bi-weekly email marketing. However, content is king and his queen is consistency. As of recently, I have gained more and more subscribers to my consulting company’s newsletter. Here is some insight on what I did.
In the last couple of years, Black Friday deals have become stale when it actually comes to the wow factor they give customers. Big box retail stores have pushed Black Friday deals to Thursday to cover up they really aren’t deals. They are just fluff. Which has caused outrage on social media. Last year consumers shared their frustrations on the offers that were presented to them. Avoid these pit falls for your business.
Are you just focused on the rush of Black Friday? Most small businesses are so wrapped up in that, that they forget to put any effort towards Small Business Saturday. The same effort put forth into Black Friday needs to be put into Small Business Saturday, so your company sees a return on investment for those three days of sales.