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Open Rate, Click Through Rate, and Segmentation might all run through your mind when it comes to email marketing. What also might be running through your mind is, how you can establish better email marketing that produces results for your business.

Outlining, creating, designing, and writing content for your newsletters can be an abundance of work. Trust me, I know this first hand. However, there are a couple of things you can do today, to help produce better results for your email marketing.
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Question, how do you view email marketing for your small business? Is it a daunting task that makes you uneasy? Or are you seeing it as a means to connect with the people who love and support you? You see, people who opt-in to your newsletter are not strangers just being nosy. They are people who are interested in what you do.

The first step to growing your newsletter subscriber list starts with understanding your viewpoint. Continue Reading →

It can definitely feel overwhelming when creating content for your business, especially if, you’re writing blogs, posting on social media, making product descriptions, and sending emails, on top of, weekly or bi-weekly email marketing. However, content is king and his queen is consistency. As of recently, I have gained more and more subscribers to my consulting company’s newsletter. Here is some insight on what I did.

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