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Increase Your Small Business Awareness This Holiday Season Within Your Community

5 Tips to help you increase your small business reach within your local community. | Imperfect Concepts

Hobby Lobby, Target, Dollar Tree and even Starbucks have been getting us ready for the holiday season since mid-October. Let’s be completely honest, this isn’t a made-up commercial holiday that snuck up on you. When I had my online boutique in July, I was preparing my business for the holiday season. It’s a billion dollar season, and you deserve to have a couple of slices of the customer and revenue pie.  Continue Reading →

November 16, 2016 By
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1 In Advertising/ Marketing/ Uncategorized

How To Maximize A Yearly Marketing Budget Of $2,000

No matter the size of you budget one of these six tools can help you maximize your growth this year. | Imperfect Concepts

Yes, I know we are in September, and I want to discuss how to maximize your yearly marketing budget. The thing is, more and more small business owners are just winging it verse planning. Some people say they over plan and never get stuff done. Honestly, I believe they have added too much to their plate causing the lack of achieving goals. For a business to truly to succeed, they must create budgets, goals, deadlines and more. Personally, I believe a $2,000 marketing budget for the year is a great starting point. It can yield you high ROI if done correctly. Continue Reading →

September 14, 2016 By
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4 In Advertising/ Marketing

Grassroots Marketing Tactics That Can Help You Grow Your Business

Time is money and right now your business has no serious cash flow and you’re lacking the time and capital to grow your business. That’s what I am constantly hearing on social media from small business owners. Well, today I want to teach you five grassroots marketing tactics that can help you grow your business. As social media platforms such as; Instagram and Facebook are moving more and more towards pay for play its important you learn other tactics that can help.  Continue Reading →

July 11, 2016 By
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1 In Advertising/ Marketing

Creating Winning Black Friday Marketing Strategy

4 Ways to create a winning black friday marketing strategy that lands you sales all throughout the weekend. | Imperfect Concepts #smallbusiness #blogging #blackfriday #marketing

As of today, we are roughly 21 days away from Black Friday the true market of holiday season for a majority of retailers and much more. One thing, that is stated year after year is Black Friday is the day that brings in millions of dollars for companies in one single day. Is it possible for you as a business owner to get a slice of the pie? Yes, very much so. Last November specifically Black Friday weekend I brought in $7,500 dollars from digital sales.  Continue Reading →

November 6, 2015 By
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0 In Advertising/ Marketing

Preparing Your Business For The Holiday Season

Insider guide on how you can make sure your small business is prepared for this upcoming holiday season. | Imperfect Concepts #smallbusiness #blogging #blog #holidayseason

It’s that glorious lovely time of year where millions of people are spending their Saturday’s at Farmer’s Markets, the mall and online looking for gifts for their love ones and theirselves. This means one thing for your business, its time to make sure everything is aligned on your end to make sure everything runs smoothly for the next two months of the year.

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October 23, 2015 By
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6 In Advertising/ Marketing

Establishing Better Email Marketing That Produces Results

Open Rate, Click Through Rate, and Segmentation might all run through your mind when it comes to email marketing. What also might be running through your mind is, how you can establish better email marketing that produces results for your business.

Outlining, creating, designing, and writing content for your newsletters can be an abundance of work. Trust me, I know this first hand. However, there are a couple of things you can do today, to help produce better results for your email marketing.
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May 27, 2015 By
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1 In Advertising/ Marketing

How To Grow Your Newsletter Subscriber List

5 Tips On Growing Email Subscribers - Imperfect Concepts

Question, how do you view email marketing for your small business? Is it a daunting task that makes you uneasy? Or are you seeing it as a means to connect with the people who love and support you? You see, people who opt-in to your newsletter are not strangers just being nosy. They are people who are interested in what you do.

The first step to growing your newsletter subscriber list starts with understanding your viewpoint. Continue Reading →

April 24, 2015 By
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15 In Advertising/ Marketing

Email Marketing: Content, Layout, Scheduling and more

Sharing insight on how redesigning my email marketing content, layout and more boost engagement and sales.

It can definitely feel overwhelming when creating content for your business, especially if, you’re writing blogs, posting on social media, making product descriptions, and sending emails, on top of, weekly or bi-weekly email marketing. However, content is king and his queen is consistency. As of recently, I have gained more and more subscribers to my consulting company’s newsletter. Here is some insight on what I did.

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April 17, 2015 By
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2 In Advertising/ Marketing

4 Black Friday Deals To Avoid

4 Black Friday Deals To Avoid #imperfectConcepts

In the last couple of years, Black Friday deals have become stale when it actually comes to the wow factor they give customers. Big box retail stores have pushed Black Friday deals to Thursday to cover up they really aren’t deals. They are just fluff. Which has caused outrage on social media. Last year consumers shared their frustrations on the offers that were presented to them. Avoid these pit falls for your business. Continue Reading →

November 17, 2014 By
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