Funny a couple years ago, I was not the greatest at utilizing email marketing to grow my brand awareness. At the infancy stage of my business I couldn’t figure out how to properly utilizing it for my business and simple threw stuff together. Never truly aligning with my brand. First, let me share you don’t need serious graphic design skills to design a newsletter that wows your customers.
Time is money and right now your business has no serious cash flow and you’re lacking the time and capital to grow your business. That’s what I am constantly hearing on social media from small business owners. Well, today I want to teach you five grassroots marketing tactics that can help you grow your business. As social media platforms such as; Instagram and Facebook are moving more and more towards pay for play its important you learn other tactics that can help.
After overwhelming feedback from Five Secrets Instagram Influencers Are Not Sharing post that carried over to a discussion on Twitter. I knew I needed to create a post on how I utilize automation for the three platforms I love using. Today, we are going to talk about how I automate my Instagram, Facebook and Twitter.
Instagram is no longer the new kid on the block that people are weary regarding joining for their business. Its one of the number one questions I receive “how to utilize Instagram to grow my business” and all the other questions that will flow from that one singular question. A couple years back, I was weary of the platform but I should’ve jumped in maybe I would be ahead who knows. Today, I actually want to talk to you about the good, bad and ugly of growing your business on Instagram.
If you’re planning on launching a business this year or you currently are, I know all the online experts are telling you to join every social media platform. Listen, girl let me share a little secret that no one is truly sharing because its not beautiful. The more social media channels you are the more you will run yourself raggedy. You can grow your business without utilizing a billion social media channels at once.
Every social media guru has stated that if you want to grow your business in a millennial era you must have video content for your users. First, I will state if you’re not comfortable in front of the camera or your audience is not caught in the video craze do not fret. Jumping on a bandwagon for video content will cause you more stress than trying to maintain the presence on other social media platforms.
There is a plethora of questions I receive on a given day. One of the most common questions deal with social media, email marketing and podcast which one is best for you as small business owners. This is a great question to ask and figure out for you as a business owner. Especially, if you’re just starting out and all the nose in the blogosphere is confusing you on what you need to be doing.
When I first started my business I was a train wreck and that is putting it nicely. Over the years, I have truly refine who I am a business owner who owns a company during the height of the internet. Let’s just say back in the day, I would hop on twitter and provide you with a 140 character rant about how customers were acting. Now, I cringe thinking about this and it pisses me off more than anything when I see small business owners do this.
If you read 3 Tips On How To Style Your iInstagram Feed To Be Visually Appealing, I shared my little tip of hiding your hashtags with the dot trick. One thing, I noticed when I started using several different hashtags was that people would leave the most irrelevant comments on post. At first, I was really annoyed with their actions. I didnt want my user base to think I was paying for comments or likes by spam bots. Then I personally realized that some users have started utilizing auto comment and like programs that leave spammy style comments.
If you, have an instagram account and follower bloggers or influencers you are very familiar with “liketoKNOWit “. The basics of the program is that you will a blogger or influencers post and email will be sent directly to you with information regarding whatever is the photo. I will be completely honest, I loathe liketoKNOWit . There was time in the blogging world where you can ask where something was from and they shared. There were numerous times Emily from Cupcake and Cashmere responded to my tweets and personal emails.
In March, I did my first every big loop giveaway with a group of fifty women business owners and bloggers from all over the world. A couple years ago, I did a small loop giveaway with my clients that helped them gain some traction. It was not until last year when I was in Las Vegas with Tiffany and Jen of T+J Designs discussing their ebook concept that my eyes were open wide to this. They have now launched 20,000+ Instagram Followers in 8 Simple Steps. One of the bonus chapters for pre orders discussed loop giveaways.