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0 In Marketing/ Social Media

Learn How To Curate Content For Your Social Media Channels

My clients think I am the Jill of all Trades and I am always on it. In actuality, I am just really a planner and studier. I dig deeper into whatever I am trying to do to find the simplicity for it to work for me. That’s the thing we see what the masses are doing and think we can do it too. Everyone talks about how easy it is to curate content for social media, but never really explains it. Today, I am providing five tips on content curation for social media channels.  Continue Reading →

3 In Marketing/ Public Relations

6 Tips On How To Land Holiday Gift Guide Features

Get your small business featured in a major publication this holiday season.

You’re probably thinking sheesh Tasha is July why are you talking about holiday season 2016. Very simple answer to that too many small business owners wait until November to think about holiday season. Creating a marketing plan and more now is important if you want to hit the ground running and win this year. Today, I want to discuss landing holiday press features that can help you gain exposure for your small business.  Continue Reading →

1 In Brand Management/ Marketing

The Basics Of Email Marketing You Need To Understand

4 Insider Tips on how to slay your email marketing campaigns with ease. | Imperfect Concepts

Funny a couple years ago, I was not the greatest at utilizing email marketing to grow my brand awareness. At the infancy stage of my business I couldn’t figure out how to properly utilizing it for my business and simple threw stuff together. Never truly aligning with my brand. First, let me share you don’t need serious graphic design skills to design a newsletter that wows your customers.  Continue Reading →

4 In Advertising/ Marketing

Grassroots Marketing Tactics That Can Help You Grow Your Business

Time is money and right now your business has no serious cash flow and you’re lacking the time and capital to grow your business. That’s what I am constantly hearing on social media from small business owners. Well, today I want to teach you five grassroots marketing tactics that can help you grow your business. As social media platforms such as; Instagram and Facebook are moving more and more towards pay for play its important you learn other tactics that can help.  Continue Reading →

5 In Marketing/ Social Media

Five Secrets Instagram Influencers Are Not Sharing With You

How I grew my engagement on instagram with these secrets the influencers do not want you to know about. | Imperfect Concepts #smallbiz #instagram #socialmedia

Instagram is no longer the new kid on the block that people are weary regarding joining for their business. Its one of the number one questions I receive “how to utilize Instagram to grow my business” and all the other questions that will flow from that one singular question. A couple years back, I was weary of the platform but I should’ve jumped in maybe I would be ahead who knows. Today, I actually want to talk to you about the good, bad and ugly of growing your business on Instagram. Continue Reading →

6 In Marketing/ Social Media

Growing Your Business Without Utilizing A Billion Social Media Channels

4 Honest things you need to know about growing your social media presence. | Imperfect Concepts #socialmedia #blogging #twitter #instagram #smallbiz

If you’re planning on launching a business this year or you currently are, I know all the online experts are telling you to join every social media platform. Listen, girl let me share a little secret that no one is truly sharing because its not beautiful. The more social media channels you are the more you will run yourself raggedy. You can grow your business without utilizing a billion social media channels at once.  Continue Reading →

0 In Marketing/ Social Media

Which Video Content Platform Is Best For Your Small Business: Youtube, Periscope, or Facebook Live

Learn the difference between Youtube, Periscope and Facebook Life. | Imperfect Concepts #blogging #vlogging #youtube #periscope #facebooklive

Every social media guru has stated that if you want to grow your business in a millennial era you must have video content for your users. First, I will state if you’re not comfortable in front of the camera or your audience is not caught in the video craze do not fret. Jumping on a bandwagon for video content will cause you more stress than trying to maintain the presence on other social media platforms.  Continue Reading →

0 In Marketing/ Social Media

Social Media, Email Marketing, and Podcast; Which One Is Best For You

Breaking down which social media platform is best for your small business. | Imperfect Concepts #smallbiz #marketing #socialmedia

There is a plethora of questions I receive on a given day. One of the most common questions deal with social media, email marketing and podcast which one is best for you as small business owners. This is a great question to ask and figure out for you as a business owner. Especially, if you’re just starting out and all the nose in the blogosphere is confusing you on what you need to be doing.  Continue Reading →

0 In Marketing/ Social Media

Stop Bad Mouthing Customers On Social Media

3 Ways to stop speaking negatively about your customers on social media.

When I first started my business I was a train wreck and that is putting it nicely. Over the years, I have truly refine who I am a business owner who owns a company during the height of the internet. Let’s just say back in the day, I would hop on twitter and provide you with a 140 character rant about how customers were acting. Now, I cringe thinking about this and it pisses me off more than anything when I see small business owners do this.  Continue Reading →

3 In Marketing/ Social Media

Social Media Comments Can Be Spammy Your’s Don’t Have To Be

4 tips to help you create meaningful connections while utilizing Instagram. | Imperfect Concepts #blogging #instagram #socialmedia #blogging #smallbusiness

If you read 3 Tips On How To Style Your iInstagram Feed To Be Visually Appealing, I shared my little tip of hiding your hashtags with the dot trick. One thing, I noticed when I started using several different hashtags was that people would leave the most irrelevant comments on post. At first, I was really annoyed with their actions. I didnt want my user base to think I was paying for comments or likes by spam bots. Then I personally realized that some users have started utilizing auto comment and like programs that leave spammy style comments. Continue Reading →

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