Every social media guru has stated that if you want to grow your business in a millennial era you must have video content for your users. First, I will state if you’re not comfortable in front of the camera or your audience is not caught in the video craze do not fret. Jumping on a bandwagon for video content will cause you more stress than trying to maintain the presence on other social media platforms.
There is a plethora of questions I receive on a given day. One of the most common questions deal with social media, email marketing and podcast which one is best for you as small business owners. This is a great question to ask and figure out for you as a business owner. Especially, if you’re just starting out and all the nose in the blogosphere is confusing you on what you need to be doing.
When I first started my business I was a train wreck and that is putting it nicely. Over the years, I have truly refine who I am a business owner who owns a company during the height of the internet. Let’s just say back in the day, I would hop on twitter and provide you with a 140 character rant about how customers were acting. Now, I cringe thinking about this and it pisses me off more than anything when I see small business owners do this.
If you read 3 Tips On How To Style Your iInstagram Feed To Be Visually Appealing, I shared my little tip of hiding your hashtags with the dot trick. One thing, I noticed when I started using several different hashtags was that people would leave the most irrelevant comments on post. At first, I was really annoyed with their actions. I didnt want my user base to think I was paying for comments or likes by spam bots. Then I personally realized that some users have started utilizing auto comment and like programs that leave spammy style comments.
If you, have an instagram account and follower bloggers or influencers you are very familiar with “liketoKNOWit “. The basics of the program is that you will a blogger or influencers post and email will be sent directly to you with information regarding whatever is the photo. I will be completely honest, I loathe liketoKNOWit . There was time in the blogging world where you can ask where something was from and they shared. There were numerous times Emily from Cupcake and Cashmere responded to my tweets and personal emails.
In March, I did my first every big loop giveaway with a group of fifty women business owners and bloggers from all over the world. A couple years ago, I did a small loop giveaway with my clients that helped them gain some traction. It was not until last year when I was in Las Vegas with Tiffany and Jen of T+J Designs discussing their ebook concept that my eyes were open wide to this. They have now launched 20,000+ Instagram Followers in 8 Simple Steps. One of the bonus chapters for pre orders discussed loop giveaways.
Unless you have been living under a rock you know that Instagram has become one of the fastest growing social media platform in the last couple of years. One thing that happens with most people when they jump on a platform is they don’t understand how to utilize the platform correctly. This is something I see often with small business owners hoping to use Instagram to garner attention, sales, and a loyal fan base. Today, I want to share some insight on how to style your Instagram feed to be visually appealing.
As consumers we are constantly bombarded with information and to buy now. This is not some new marketing tactic. So many people use the hard sale to get customers in the door. Say no to the hard sale on social media all together if you truly want to bring in the right customers. Your business instagram should be a place of curation where people experience a lifestyle not you constantly selling to them.
When talking to clients and social media followers people always ask me what do they share on their business social media platforms. So many people share the do’s and don’ts of social media and it can be really confusing. Trust me I get it and understand the confusion of being business professional but showing your personality too. Especially, new business owners who are just trying to put their best foot forward.
How many of you feel there is too much on your plate and not enough time to do it all. In most cases, that is all new business or business owners who have not learned to automate or delegate task in their business. Hiring a social media specialist is not an your budget and I understand. Or you might still be looking for the person you completely trust with your social media. Today, I am teach you how to automate your social media channels using Buffer.
In the top questions, I receive via email, text or in person is how can I grow my social media channel so I can have more followers. This is very common people believe the more followers you have the more sales, engagement and more they will have. This is not necessarily true statement though. You can have a million followers and they are not buying. I actually see this all the time. Today, I am share three ways to grow your audience on social media that actually buys, engages and believes in your business.