We are less than four half months away before the holiday season is full swing. Big stores such as Hobby Lobby, Walmart, Target and more will have Santa Claus decking their aisle soon as Halloween is over. Too many times, I hear small business owners complain about missed opportunities, being overwhelmed, lack of sales and more when the holidays do roll around. Nine times out of ten its because they were not preparing at all for the upcoming season. It always baffles me when people say “I can’t believe it’s Christmas time.” It happens every year like clockwork we should not be surprised at all. Here are five ways you can prepare your business for this upcoming holiday season.
On a weekly basis, someone is asking me how I can get everything done effortlessly. To be honest, a very long time ago I decided what matters more was my sanity and that meant putting a schedule, rules, boundaries, and guidelines in place for my business. Even when I am out of town for client meetings I have a particular schedule I adhere to that way I am consistent. Only time, this has been through for a loop is when I am sick, or a close family friend is sick. Trust, I have tried to keep my schedule for my business when I am sick, lol.
First, let me say this article is not just for consumers of small businesses, but the invidiuals who operate companies too. We can all learn how to help a company expand their reach in order to grow in a global marketplace. Starting a small business is a plethora of work that most people will never realize. Even when running a company you never actually understand the valleys or mountains you climb until they appear before you. As a supporter of small business, you can lend a hand to the owner by doing one of these things.
Last month, one of my social media friends was on Instagram stories asking how does she find her stride in business to ensure she is on the right track. Funny thing, when I was listening to her share her thoughts regarding business I knew others had this question too. Too many times, people will seek out advice of consultant or coach and they give them a recycled business model on how to do things. I don’t believe in that. Even if your industry was invited when Jesus was born you can always add to the wheel house.
There must be a secretive excuse manual for those looking to start a business, but don’t want to commit to making their vision, dream or empire happen. One of the first excuses people tend to tell me is “I do not have extra income or money in general to fund my business.” Today, I want to share six creative ways to save money in order to fund your small business. What’s great about this advice and a majority of the advice, I provide is, I used it myself for my small business.
There are a plethora of things I have learned in the last decade of my life. I would say in the last three years, I have learned even more about myself when it comes to growing and becoming a better person. Adulting is a real thing that when we were kids were completely obviously too. Our parents were the glue that held everything together for us making sure that all the bills were paid, a roof over our heads and other things were taken care of. Today, I want to share five investments you need to make monthly for yourself.
People ask me often how I can do so much in such a short period of time. Truth be told my schedule is not as hectic as creative business owners because I am not a fan of celebrating faux busy or anything of that other mess to be truthful. Outside of that the reason I can achieve so many of my goals is that my mind frame and this breakdown I created. In recent months, I have given my one on one clients the breakdown too, and it changes everything.
One of the hardest things about having an online business is finding customers to shop or support your business. We all know there are millions of companies like yours or similar. However, most times small business owners are looking at the same marketing playbook that other ones are looking at too. Instead, I want you to tap into your local community to turn those people into customers for your business. Last month, I talked about obtaining one percent of the local community as a revenue stream, but today I want to go even further on how to find these local customers.
The other day, while talking to a former client D’Cher of Shop Love Peridot, we were discussing a website and other things. I had mentioned on twitter I was looking for a particular style necklace and she sent me a couple companies to check out. During the browsing of their websites, I had a complete aha moment. I know several successful companies that most of my followers do not know of because they are Texas based. The owners are billionaires, millionaires and high earning six figure companies. They have four key elements that make their company successful.
Okay, the hardest part of this writing this article was coming up with a title that resonated with you my audience, but also conveyed what I was going to talk about. Last week, I mentioned the importance of landing one percent of the local community as customers or clients for your business. Sharing how that could positively change the trajectory of your companies revenue stream. Today, I want to go even further in detail regarding one percent rule that I have created.
Running a small business can be incredibly hard and lonely at times. This is one of the reasons for establishing Business Bestie. Allowing business owners to connect all over the world, but bring it locally when they need a friend who understands and more. Last year, I wrote and shared video content on how if your small business obtains 1% of your local towns support what it could do for your company. I am working on a cool project that solely focuses on obtaining 1% of my local market to grow my business. One percent of my local market is 1,360 people. Take the average sales order and multiple it by your cities one percent. Let me give you a quick example if your city population is 500,000; one percent is 5000 and your shirt company average sales order is $50 that equates $250,000 solely focusing on your local presence. Now, let’s break down how you can establish a local presence for your online business.
There are a couple times I believe in competition, running a small business isn’t one of them. I do believe that an industry can be super swamped causing problems for growth when business owners first launch. However, after almost eight years of business, I have learned a thing or five tips that can help you stand out in a swamped industry.