Okay, the hardest part of this writing this article was coming up with a title that resonated with you my audience, but also conveyed what I was going to talk about. Last week, I mentioned the importance of landing one percent of the local community as customers or clients for your business. Sharing how that could positively change the trajectory of your companies revenue stream. Today, I want to go even further in detail regarding one percent rule that I have created.
Running a small business can be extremely hard and lonely at times. This is one of the reasons for establishing Business Bestie. Allowing business owners to connect all over the world, but bring it local when they need a friend who understands and more. Last year, I wrote and shared video content on how if your small business obtains 1% of your local towns support what it could do for your company. I am working on a really cool project that solely focuses on obtaining 1% of my local market to grow my business. One percent of my local market is 1,360 people. Take the average sales order and multiple it by your cities one percent. Let me give you a quick example if your city population is 500,000, one percent is 5000 and your shirt company average sales order is $50 that equates $250,000 solely focusing on your local presence. Now, let’s break down how you can establish a local presence for your online business.
There are a couple times I believe in competition, running a small business isn’t one of them. I do believe that an industry can be super swamped causing problems for growth when business owners first launch. However, after almost eight years of business, I have learned a thing or five tips that can help you stand out in a swamped industry.
In recent years, more and more people have become loyal to their pocketbooks versus the business they are patrons of. This is something most small business are oblivious to because they are just focused on making money right now in this very moment, versus concerning themselves with keeping customers coming back.
Sometime last year, a friend sent me an introduction email to another business owner, I am using introduction loosely because I knew nothing about the women I was being introduced too. This made the follow-up correspondence awkward from both of our ends. There was no substance of why we were being introduced or why we needed to connect with each other, outside of our mutual friend saying so. Today, I wanted to share how to write an epic introduction email that establishes meaningful connections.
Okay, we are a day into 2017 a fresh Monday morning to get the blood flowing and ready for the next 364 days of greatness. Sidenote isn’t it rather amazing that this year started on a Sunday, maybe I never noticed years prior, but it feels amazing. Well, today I want to share the top four ways to kick start your new year off right for your small business. These four tips are small, but particular tips that you can implement today.
For some reason, I have been rather emotional as the year comes to a close this is not something normal. First, note I am writing this the week of Thanksgiving there might be some changes later, but I highly doubt it. Today, I want to share my six lessons I learned about myself, my company and life this year.
Okay, people, we are in the home stretch of the year being over. Don’t ask where has the year gone, because we all know where it has gone, laughs. Today, I want to focus on how to make 2017 the best year yet for you and your business. Outlining four things you need to focus on before trying to walk into the new year with “this is my year” mentality but be defeated by February because you didn’t plan accordingly.
The amount of stress a small business owner takes on is high. There is no way I can express how much stress I have in my life from running my business, taking care of myself and my mother. Some people might think, I make it look easy, or my life is easy, but it’s not. I chose to focus on other things in life and not complain. I figure things out on a daily basis and keep it moving. However, when life becomes a little too much for me to handle I just stop. I legit don’t work for 24-48 hours and just decompress. My favorite way to decompress is binge watching Netflix. You know we are all familiar with Netflix and Chill. Learn how you can Netflix and Chil to help you the creative entrepreneur decompress.
So, last month I saw one of my clients while I was at his current place of employment. He mentioned that his internet was down and couldn’t do work. He did not want to per se go somewhere such as Starbucks or cafe to utilize their internet access. He asked me what could he do to further his business when his internet service was down, being the person I am I provide him a list of options. Then I thought this would be a great blog post for when you have spare time and do not know what to do.
Crazy to think December 24th, 2008 I quit my job with no plans for the future. At the tender age of 23, I knew I couldn’t work for someone else I need to walk on my path. This lead me to launching an online boutique, writing the blog post (here is my first blog post), to writing ebooks, consulting and now launching an online directory for women business owners, called Business Bestie.