People ask me often how I can do so much in such a short period of time. Truth be told my schedule is not as hectic as creative business owners because I am not a fan of celebrating faux busy or anything of that other mess to be truthful. Outside of that the reason I can achieve so many of my goals is that my mind frame and this breakdown I created. In recent months, I have given my one on one clients the breakdown too, and it changes everything.
One of the hardest things about having an online business is finding customers to shop or support your business. We all know there are millions of companies like yours or similar. However, most times small business owners are looking at the same marketing playbook that other ones are looking at too. Instead, I want you to tap into your local community to turn those people into customers for your business. Last month, I talked about obtaining one percent of the local community as a revenue stream, but today I want to go even further on how to find these local customers.
The other day, while talking to a former client D’Cher of Shop Love Peridot, we were discussing a website and other things. I had mentioned on twitter I was looking for a particular style necklace and she sent me a couple companies to check out. During the browsing of their websites, I had a complete aha moment. I know several successful companies that most of my followers do not know of because they are Texas based. The owners are billionaires, millionaires and high earning six figure companies. They have four key elements that make their company successful.
Okay, the hardest part of this writing this article was coming up with a title that resonated with you my audience, but also conveyed what I was going to talk about. Last week, I mentioned the importance of landing one percent of the local community as customers or clients for your business. Sharing how that could positively change the trajectory of your companies revenue stream. Today, I want to go even further in detail regarding one percent rule that I have created.
Running a small business can be incredibly hard and lonely at times. This is one of the reasons for establishing Business Bestie. Allowing business owners to connect all over the world, but bring it locally when they need a friend who understands and more. Last year, I wrote and shared video content on how if your small business obtains 1% of your local towns support what it could do for your company. I am working on a cool project that solely focuses on obtaining 1% of my local market to grow my business. One percent of my local market is 1,360 people. Take the average sales order and multiple it by your cities one percent. Let me give you a quick example if your city population is 500,000; one percent is 5000 and your shirt company average sales order is $50 that equates $250,000 solely focusing on your local presence. Now, let’s break down how you can establish a local presence for your online business.
There are a couple times I believe in competition, running a small business isn’t one of them. I do believe that an industry can be super swamped causing problems for growth when business owners first launch. However, after almost eight years of business, I have learned a thing or five tips that can help you stand out in a swamped industry.
In recent years, more and more people have become loyal to their pocketbooks versus the business they are patrons of. This is something most small business are oblivious to because they are just focused on making money right now in this very moment, versus concerning themselves with keeping customers coming back.
Sometime last year, a friend sent me an introduction email to another business owner, I am using introduction loosely because I knew nothing about the women I was being introduced too. This made the follow-up correspondence awkward from both of our ends. There was no substance of why we were being introduced or why we needed to connect with each other, outside of our mutual friend saying so. Today, I wanted to share how to write an epic introduction email that establishes meaningful connections.
Okay, we are a day into 2017 a fresh Monday morning to get the blood flowing and ready for the next 364 days of greatness. Sidenote isn’t it rather amazing that this year started on a Sunday, maybe I never noticed years prior, but it feels amazing. Well, today I want to share the top four ways to kick start your new year off right for your small business. These four tips are small, but particular tips that you can implement today.
For some reason, I have been rather emotional as the year comes to a close this is not something normal. First, note I am writing this the week of Thanksgiving there might be some changes later, but I highly doubt it. Today, I want to share my six lessons I learned about myself, my company and life this year.
Okay, people, we are in the home stretch of the year being over. Don’t ask where has the year gone, because we all know where it has gone, laughs. Today, I want to focus on how to make 2017 the best year yet for you and your business. Outlining four things you need to focus on before trying to walk into the new year with “this is my year” mentality but be defeated by February because you didn’t plan accordingly.