When it came to blogging in 2016, I was three months ahead when it came to my content creation schedule. To say I was on a roll and was loving that blogging was made super easy is an understatement. My heart was really into blogging and content creating at the time. Not to say, I do not love what I do, but there was an energy level that I had that is not the same right now. However, I want to take a moment today to talk about creating content your audience wants to read in less time.
Today, I want you to meet Jessica of No Real Jewelry based out of Chicago, IL. Funny story, I always saw D’Cher of Love Peridot tweeting Jessica on Twitter and I was like who is this person. You know we are all types of nosy in real life. Well, I immediately followed her and it’s been one of the best decisions ever. Jessica is amazing inside and out on all levels. I love reading her blog, newsletter and following her social media. She is a true go-getter.
First, let me state that I really wish I could provide some amazing title that makes everyone click, but at last, I just couldn’t do the “five books every woman business owner should read” click bait title. Mainly because everyone is not everyone’s cup of tea. I have bought those books everyone said I had to read as a female business owner and several I could not get past the first chapter. Spending $15-$30 per book that I would constantly giveaway. Instead, I wanted to share a couple inspirational books in my eyes that have helped me in a hard season of life.
If you’re a lover of books, you know how important the author’s voice is and why it matters to you as a reader. There was a time where I read over 50 books a year, but that has drastically changed. I am now in a place in my life where the information I take in I really want to marinate and have an impact on my life from the way I personally live to how it impacts my business model. Here is a list of all the books, I have read thus far in 2017 and honestly each one sparked something in me.
Today, I want you to meet D’Cher of Love Peridot located in the Chicago, IL area. Let me just say that when I say I adore D’Cher and what she is doing I mean that. I am super excited for her continued growth as an entrepreneur. Daily she is striving to bring to not only be a better business owner but brightens her customers lives with her amazing pieces she sources herself. If you’re in the Chicago area make sure you stop by the Boss Babe Popup Shop she is one of the vendors.
Arent we all over networking events that feel like a waste of time and a good outfit that wasn’t even photographed? Well, that is why I am all about networking with a purpose and collaboration in mind. You’re not going to networking events just to be seen or to have a filler photo for your Instagram feed. You’re there to connect with others in order to have a purposeful relationship that brings forth collaborations in the future. There are five things you must keep in mind prior to attending conferences, workshops, networking events or other gathers with your peers.
Today, I want you to meet Latoya of Sarah & Jessie boutique located in the Jacksonville, NC area. I meet Latoya online a couple years ago, and I am completely smitten by her tenacity, strength, family values and much more. Love that she mentions how her local community college has been a great resource for her business.
First, understand we are all called to be obedient & good stewards over what we are blessed with. I have not been the best steward over those blessings in my life, however in recent years, months & sometimes days I have radical experience from doing so. Mainly, I have given myself the option to dig deeper into the root of the issue that is causing me to want to stray. That’s what I want to talk to you about. It doesn’t have to be Chanel bags, it can be Starbucks, excessive spending, travel, eating bad food, and many other things that we allow to control us when life gets stressful.
Two years ago, I was hyping up Kick Start Your eCommerce course to my audience because I thought it was the bee’s knees, but ultimately it failed miserably. What’s funny, I never wanted to do an eCourse, but my audience kept asking for it, and I felt I had to deliver what they wanted. This brings the question to the table do you do what your audience ask of you or give them what you want to deliver. I would love to be the Steve Jobs of the consulting industry for women of color small business owners, but I am not. I cannot just hop on social media one day and say you all need an eCourse that I created to revolutionize your companies. However, I can be the woman who is understanding how her failures can become her stepping stones to help propel her further in life.
There was a time in my business life prior to me becoming this polished business woman I am today, cough where I would rant about my customers or clients on social media. However, since then I have learned you not only lose more business by doing this, you’re stepping out of character for no real reason. Yes, I get on your website it shows your processing and shipping time, but people continuously email you about where their order is. Or you have clients who sign service agreements, but several years later want all the raw images from their wedding when said contract said they only get 100 for the amount they agreed to. I have been on all three sides of this spectrum from being the customer to product business and a service based company. In the last several months, I have cringed and vowed not to support small business owners who have done these things. Let me also note when I see these things done I send a private message or email as a consulting stating why this is bad for business. Today, I want you to learn how to turn your rants about customers into educational moments for you and them.
For the longest, that I can remember the glorification of busy has been a thing that people love discussing. To be completely honest, I was never a fan of the glorification of busy or fake busy, because I understood that it could hinder you more than it can help you. Over the years, we have all read stories of people saying “they will sleep when they are dead” or “resting is for the rich, powerful and wealthy.” All those things and more have been lies created in entrepreneurial communities and hyped up by some influential people who have robust teams that help them. Today, I want to talk to you about the transition from the glorification of busy to self-care matters when it comes to your small business, personal life and more.
Okay, I know the struggle is real when it comes to having an action plan for launching new product or service. This is something so many small business owners have issues with because it’s not something they create a plan around. Heck, a plethora of small business owners do not have a launch plan for when they plan on starting their company, that is why I created Launch Week guide to help others. However, today, I want to share a five step action plan for launching a new product or service for your small business. Landing sales on the first day are essential to your mindset of you can do this, and you can do this with these tips.
We are less than four half months away before the holiday season is full swing. Big stores such as Hobby Lobby, Walmart, Target and more will have Santa Claus decking their aisle soon as Halloween is over. Too many times, I hear small business owners complain about missed opportunities, being overwhelmed, lack of sales and more when the holidays do roll around. Nine times out of ten its because they were not preparing at all for the upcoming season. It always baffles me when people say “I can’t believe it’s Christmas time.” It happens every year like clockwork we should not be surprised at all. Here are five ways you can prepare your business for this upcoming holiday season.