We all have dreams and ambitions for our lives. I highly doubt anyone walking this earth does not have something they want to achieve. Some want to win the lottery, meet their spouse, or become a CEO of a Fortune 500 company, but you however, have the dream of running your own business. Your dream matters, it should not turn into a story of regret or be put on the back burner. It should be something you are actively pursuing daily – not once every blue moon.
The flashing lights of social media has seemingly changed people’s thoughts on their own live.They feel as if they do not measure up to others because supposedly, their “peers” are doing “way better” than them. First, let’s start with a quote from Marc Ecko:
Stop seeking validation that can only be found in finite numbers.
When it comes to following our passions in business, there can be a multitude of roads to go down. However, when first starting, it’s imperative to focus on one thing and then allow that passion or niche to lead you to other roads. First, before we discuss how to find your niche – let us define it:
a niche is the subset of the market in which a specific product is focusing. The market niche defines product features aimed at satisfying specific market needs, price ranges, production quality and the demographics it will impact.
Have a niche you want to focus on, a particular type of customer, client and more. You have to be selective. We all know we can not please everyone so why try marketing your business to everyone? It will save you time and money to niche down and have a particular target demographic for business.
IC now offers consulting to individuals looking to start their own business, open an online store or who need branding help. I added consulting to ICB because I personally know how lost someone can be when starting a business. There is a lot that the books don’t tell you, and you will be shocked by what they are leaving out. I want others to grow and run successful businesses. If you want my help, hire me. This is business to business. I know where you are and where you are trying to go, so please contact me at the email above to talk.
You’ve been thinking about an idea for a long time, and you just can’t shake it. The thought and vision that is being produced from this idea means you are ready to start a new chapter in your life–starting a business. According to the SBA, there are over 600,000 small businesses started each year in the United States alone. So, you are not alone in starting a new venture. The real question is if you have what it takes to run a successful, lasting business.