In recent months, more and more of my audience is coming from Google. Most service based companies will say their audience is coming from Pinterest. Yes, Pinterest is its search engine, but they aren’t Google. SEO has always been part of my company plans to help establish a global reach. One of the best things is hearing from people in other regions of the world such as Netherlands, Auckland or even Nigeria saying they found your website through Google. Then I become weird and be like “girl what were you searching” or “do you remember the phrases you were using”.
The other day I was talking to a friend who is about to launch her lifestyle accessories company, Love Peridot. We were chatting about just doing what you love in business and respecting your customers. You don’t have to do gimmicks and all this other stuff. You just need to do you and run your own races. As we were chatting an order from Etsy popped up on my phone. See, as a creative entrepreneur who fuels her income off of consulting, workshops, and digital products there are perks of utilizing two platforms to connect with customers on such as a main site and Etsy.
If you have joined the thousands selling digital products online you are constantly looking for ways to improve your customers purchasing experience and making it easier for your business. Most people assume once you upload your product online that your done and the passive income will roll in. Nope, sorry there is some more work that you need to do and today I want to share several plugins for selling digital products on WordPress.
Being a solopreneur is a tremendous amount of work. All of that work then accumulates a mountain of stress on your business, if you don’t know how to manage your time effectively. One of the best things I did in the beginning was use online tools and resources, that in turn, streamlined my business and made it easier to run.
I’m in a few private Facebook groups for business owners. One of the recurring questions in the groups is about advice, insight, and resources on SEO for WordPress websites. When I first launched my business, I was obsessed with understanding how SEO worked for websites. Then I learned, it wasn’t 90% of the stuff people write about or those people email you about. I’m going to give you a rather simple SEO strategy for WordPress websites that you can implement today.
Customer acquisition can be extremely hard for the new business owner. Even existing business owners struggle with keeping their customers or clients coming back for more. They don’t know where to start, how to market, or who is their ideal market is. It can be extremely daunting. However, in the last year of sitting in countless webinars hosted by business owners, I noticed a recurring theme. They used a deal site that brought them continuous business.
Over the past few months, I have seen countless debates on which platform is the best for small business owners. There are numerous of online eCommerce platforms to choose from, and many more that are launching daily. They are not created equally. Sometimes small businesses invest an endless amount of hours plus thousands of dollars into a website, only to outgrow it in a matter of months.
My first online business started on Bigcartel; I outgrew it within a couple of months. I then moved to Buy It Sell It, but after I switched to them, they were acquired by Highwire. Eventually, a point came when I was ready to jump ship to either Magento, Bigcommerce, or WordPress. I opted to stay where I was because I wanted to have a smooth transition going into consulting. ICB Consults started on Wix mainly because I needed my site to go up immediately. Following that, I used Squarespace for a year, and now my website is on WordPress (self-hosted). So, you can say I know a thing or two about outgrowing platforms.
Learning how to code has become the newest hot trend. This is something I can completely get behind. Personally, I was not raised with a focus in STEM – Science, Technology, Engineering & Mathematics, but I have always since I was a kid loved technology. No, I wasn’t the girl learning how to build processors in her bedroom even though I wish I had.
Til this day I remember helping my dad, neighbors ,and a couple of family friends order Apple and Dell products over the phone. Yes, kinda dated with that. Our first computer I actually order from a Dell catalog.
Running a business is becoming somewhat easier and easier by the second. You can now hire staff online that works virtually, send invoices from your iPhone, and so much more. Making my business run smoother is something I am always trying to do. Here are some online tools that can help you grow your business while saving you time.
Have you ever wondered, how images appeared in search engines? For the longest time I never paid attention to it nor knew how until launching a business. The answer to how is people took the time to make sure that the images they uploaded to their websites are SEO rich in keywords. Making sure you create SEO friendly photos for your website is a great way for future customers or clients to discover you.
If you asked me a year ago the best podcast for entrepreneurs to listen to I would give you a blank stare. That’s how much I avoided and didn’t acknowledge the podcast community. Mainly, because I can do several things at once but I cannot listen in and multitask. If you know what I mean. I need to pay attention to all the details and take notes, if necessary. Well, with all these podcast you are going to want to pause what you are doing and just listen.