As a follow up to my stuffing article, I thought I would also include the proper way to write hashtags. With Facebook’s new “public conversations initiative,” hashtags have migrated to Facebook’s domain in order to help build group conversations. This is a great move for businesses because it takes something people are already using, and transfers it to Facebook’s ginormous user base. There are many ways that hashtags help build conversations about business, and tracking or learning from those conversations is very informative and a great business practice, however, what happens when it’s time for you to make up your own hashtags? Here are some helpful tips: But wait, there’s more!
In my last post, Creatives, Get to Work, I talked about the need for creative writers in business. I explained how the writers should find jobs, but now I’m going to explain how the job finds the writers. The way that Tasha found me was through Internships.com, but (I think she would agree) it was kind of just luck that things worked out as well as they did. To give you a funny anecdote, we had our first interview as I was driving to the airport–running late of course–and I could barely hear her in the bad cell reception. I didn’t think I would get the job AT ALL! I truly believe that Tasha is right, finding a copywriter is a lot of trial and error. Not everyone will work well together, understand your writing/business style, and fit into your vision. There are some ways to search and interview candidates in order to find the creative copywriter for you. But wait, there’s more!
I hope all of you enjoyed my post, SEO 101 where I talked about the commonly under-defined key terms of search engine optimization. A lot of business owners are newbies when it comes to SEO, so they feel embarrassed about asking what a robots.txt file is or even what a permalink is for. One way a small business owner can accommodate for their lack of SEO experience is to hire an SEO specialist. However, most people who claim to be “SEO specialists” have to constantly stay updated about the changing world of SEO. SEO is constantly reinventing itself, and it is easy to get left behind. Because of this, make sure you check a SEO specialist’s credentials before you trust them with your business. You should double check the history of specialists that can “guarantee” increased traffic on your site. The SEO specialists you need to be weary of are the ones who use an archaic strategy called “stuffing” that can potentially get you banned from Goggle. This article is all about saying no to stuffing.
We have all heard the advice about Search Engine Optimization. You might have also read my article about Danny Dover’s book SEO Secrets. However, I realized that our blog hasn’t outlined the basic SEO concepts that are important to small businesses, interns, online retailers, etsy merchants, and entrepreneurs. But wait, there’s more!