Yes, I know we are in September, and I want to discuss how to maximize your yearly marketing budget. The thing is, more and more small business owners are just winging it verse planning. Some people say they over plan and never get stuff done. Honestly, I believe they have added too much to their plate causing the lack of achieving goals. For a business to truly to succeed, they must create budgets, goals, deadlines and more. Personally, I believe a $2,000 marketing budget for the year is a great starting point. It can yield you high ROI if done correctly.
I receive, on average, hundreds of questions per week from people. They are mainly on very specific topics, never generalized. As someone who is paid hourly for the advice I give, I tend to give very generalized answers.
Today, I want to talk to you about how to start a consulting company. So many people are consultants, coaches, strategist and such. Which is perfectly fine if, it is your calling and you’re passionate about it. More or less you are a teacher. If your heart beats fast, you love helping others, and you want to turn that passion into a consulting company…this is the post for you.
When I started running my business almost seven years ago there really wasn’t business blogs that you could read. Etsy was in its infancy stage and the new age business experts that are growing at an alarming rate wasn’t really happening. I remember reaching out to Judy of Atlantis Home because we lived in Dallas together. I would always see her and her daughter Jane of Seas of Shoes in the local thrift store. So, I reached out on how to start a business. She gave me some advice on what she knew.
Fast forward to 2015, and Pinterest is the new Google full of resources if you want to start a business or blog. Simply put the phrase “start a business or start a blog” in Pinterest and a sea of images will bombard your screen. Which is amazing to say the least. I am happy the information is out there for the masses now.
In my last article, I described the difference between public relations, marketing and branding. After doing so, I realized that a lot of business owners know that they need a brand, but don’t necessarily know what a good brand includes or how to build one.