Hobby Lobby, Target, Dollar Tree and even Starbucks have been getting us ready for the holiday season since mid-October. Let’s be completely honest, this isn’t a made-up commercial holiday that snuck up on you. When I had my online boutique in July, I was preparing my business for the holiday season. It’s a billion dollar season, and you deserve to have a couple of slices of the customer and revenue pie.
Are you just focused on the rush of Black Friday? Most small businesses are so wrapped up in that, that they forget to put any effort towards Small Business Saturday. The same effort put forth into Black Friday needs to be put into Small Business Saturday, so your company sees a return on investment for those three days of sales.