A couple of weeks ago I had the pleasure of attending a great experience, the Leadercast conference. I personally found out about the event maybe a week or so before it happened, just when I started the Dave Ramsey Total Money Makeover plan. ha. So I reached out to the local coordinators of the event and asked if I could volunteer to attend the event, explaining that I was on the Dave Ramsey program. Josh wrote saying that he didn’t need more volunteers but appreciated that I was willing to earn a ticket, in addition, he understood the program I was on. He gave me a free ticket to the event, which was really amazing of him.
When it comes to following our passions in business, there can be a multitude of roads to go down. However, when first starting, it’s imperative to focus on one thing and then allow that passion or niche to lead you to other roads. First, before we discuss how to find your niche – let us define it:
a niche is the subset of the market in which a specific product is focusing. The market niche defines product features aimed at satisfying specific market needs, price ranges, production quality and the demographics it will impact.
Have a niche you want to focus on, a particular type of customer, client and more. You have to be selective. We all know we can not please everyone so why try marketing your business to everyone? It will save you time and money to niche down and have a particular target demographic for business.