Article after article will tell you that your company has to be everywhere – just so you can reach your “target demographic”. Their idea is that it will benefit you to practically spread yourself thin, hoping you will get a ROI on an investment. What most of these big content based sites fail to realize is it is just you — not a legion of employees and a staff dedicated solely to social media.
Finding your voice in a crowded market can be hard if you try to be everything to everyone on each of the 300+ social media platforms. However as a small business owner, just like you niched down your business, you need to focus on what works for you: this helps your business have a solid voice.