You’re probably thinking, “Tasha what the heck is ghosting.?” Well, ghosting is a popular term used in the dating world for when you’re dating or talking to someone, and they just disappear. They stop responding to messages and more, they have ghosted you. In the last year, I have been noticed on social media, websites and even newsletters of businesses I support ghosting me. They have completely disappeared with no updates and left me wondering what the heck has happened to them. Today, I want to break down how this can happen and what you can do to fix it.
Last month, I shared six creative ways to save to fund your small business. Today, I want to focus on low-cost tools and resources to help you build your business and not break your bank account at the same time. These are just not resources for those launching a business; they are great tools and resources for those who are wanting to scale their business. My first company was started with $400 from my savings account, and by year five I was making $10,000 a month in digital sales and making six figures income level. Trust me, when I say these are the same resources I use on a daily for my business.
In all honesty, running a business is extremely hard on its own. This is why I am focused on maintaining the clients I have and hosting workshops. I don’t want to add more work to my plate than needs be. However, there was a time when I believed that for a small business to be successful, the owner must blog, social media and email marketing. Since then, my mainframe has completely changed. It was not because of the burnout that happened when trying to do all those things in more. I actually became really smart about my business and other people’s business. Today, I want to breakdown what your business needs to do when it comes to blogging, social media and email marketing.
After overwhelming feedback from Five Secrets Instagram Influencers Are Not Sharing post that carried over to a discussion on Twitter. I knew I needed to create a post on how I utilize automation for the three platforms I love using. Today, we are going to talk about how I automate my Instagram, Facebook and Twitter.
In a couple of private Facebook groups I’m in, the topic of blogging for business has come up numerous times. My company is built on the concept of blogging for business. This is something that truly helped me leverage my consulting company. I have all my clients do it. It serves as a way for your audience to get to know you and your business. It builds a layer of trust.
Along with the important information about author bios that I wrote about in my last post, Karyna Mcglynn also talked about the importance of fonts. Tasha does this to in her post Pretty Little Fonts. I guess this is a part of SEO that people don’t really talk about. Or perhaps, since it is so image driven it belongs in Web Design and not in SEO. However, since SEO is so heavily dictated on people reacting to your blog, website, or social media outlet, font would really be crucial in making that first impression.