People ask me all the time what is the biggest secret to my company growing and keeping a loyal customer base. My customers are my biggest secret to winning as a small business owner. No matter the size of the company big or small most are only focused on obtaining new customers not maintaining relationships with their existing customer base. This is the biggest mistake and something I leverage to my advantage.
As a small business owner, you are trying to push your business to new heights, without breaking your budget. You are using social media and blogging your heart out, but not seeing the results you want. You have ambitions of wanting even more customers to become loyal brand ambassadors for your business. This is really brilliant, strategic and shall help your business grow, If you do it correctly. You want a cult following like Nasty Gal or even like what Lady Gaga has created with her Little Monsters. First, let’s remember you do not need their numbers to create loyalty within your audience. They both started with one person believing in them.