If you want to create loyal brand ambassadors you are going to have to reward your best customers or clients. This is not playing favoritism but instead cultivating solid relationships that help to grow your business. I know first hand how cupcakes in a jar can make your customers swoon and be giddy to support you.
There is an art to pitching. One must have different pitches for every audience & it needs to be customized every time. Pitching press, customers & boutiques are all different. Just like a baseball pitcher has developed a craft for when he throws a ball to the hitter, no pitch is alike for them either. The curve, fastball, breaking ball, change up are all thrown differently depending on the opponent. This is the same for business pitches. But wait, there’s more!