Browsing Tag

Buisness niche

5 In How To/ Social Media/ Startup Life

Finding Your Voice in A Crowded Market

Finding Your Voice In A Crowded Market

Article after article will tell you that your company has to be everywhere – just so you can reach your “target demographic”. Their idea is that it will benefit you to practically spread yourself thin, hoping you will get a ROI on an investment. What most of these big content based sites fail to realize is it is just you — not a legion of employees and a staff dedicated solely to social media.

Finding your voice in a crowded market can be hard if you try to be everything to everyone on each of the 300+ social media platforms. However as a small business owner, just like you niched down your business, you need to focus on what works for you: this helps your business have a solid voice.

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2 In Brand Management/ How To/ Startup Basics/ Startup Life

How To Find Your Niche

How To Find Your Niche

When it comes to following our passions in business, there can be a multitude of roads to go down. However, when first starting, it’s imperative to focus on one thing and then allow that passion or niche to lead you to other roads. First, before we discuss how to find your niche – let us define it:

a niche is the subset of the market in which a specific product is focusing. The market niche defines product features aimed at satisfying specific market needs, price ranges, production quality and the demographics it will impact.

Have a niche you want to focus on, a particular type of customer, client and more. You have to be selective. We all know we can not please everyone so why try marketing your business to everyone? It will save you time and money to niche down and have a particular target demographic for business.  Continue Reading →

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