In my last article, I described the difference between public relations, marketing and branding. After doing so, I realized that a lot of business owners know that they need a brand, but don’t necessarily know what a good brand includes or how to build one.
They are not just your calling card or a way for someone to learn about your company — they are an essential piece of your company. After you have given all you’ve got through networking gatherings, conferences, seminars or even over coffee, these are how you will be remembered. There are some people they just cannot put a face to a name. However, they can remember who gave them that one business card that stood out. Since launching, I have gone through a multitude of business card designs. Some I have loved, some I have hated, but hey, they were free and then there were some I was just indifferent to and never got them printed.