We are getting close to end of our series on working with influencers. It seems this is a subject matter many of you want to read about so you can incorporate it into your business marketing plans. If you are just joining us in the series, make sure to read: Creating Loyal Brand Ambassadors, How To Collaborate with Influencers, and Cultivating Relationships With Influencers so you can have a complete grasp of this subject matter.
As we discussed in last months how to collaborate with influencers, this can help grow your business in different and new avenues – if done right. While engaging several of you on social media, I’ve learned there are misconceptions of how to actually build relationships. Let me point out that you should never just send someone products in hopes they will shout you out. You need a feasible approach that will guarantee results and longevity in the relationship.
Trust, this is something I talk to clients about daily in coaching. I personally have had celebrities such as Angela Simmons and Toya Wright wear garments from my first start up. On the other hand, I’ve had experiences reaching out to some big time reality stars who’s management promised their client would rock something. They received a million things they never wore and proceeded to ignore countless emails about gifts. So let’s talk about doing this right so you can get a return on the investment.
Yesterday we talked about creating loyal brand ambassadors for your small business. This is one of the first way I would suggest growing your business from its local roots into becoming a national sensation. The next would be collaborating with influencer’s — lifestyle specialist, trendsetters or bloggers. However you want to phrase it, this is a person who can help sell your company to their legions of followers.