The other day, I was on Barney’s website looking at some shoes, what makes this interesting is I noticed a couple things about their website that I never noticed before. Then I went on a couple other websites from high end to small business. Doing compare and contrast of what I was seeing. The words and phrases used in your website copy are just as important as the visuals you display on your site. They should invoke emotion and immediate call to action when a victor lands on your website. Here are three call to action phrases hindering your business.
We are less than a week away from a new month. That means new call to action banners need to be ready to go up; to help guide customers as they land on your site. In the Monthly Focus Small Business Owner’s Guide, I provide information on what you can do for specific months; specifically CTA banners.
In all honesty, this was something I wanted to package as an eCourse, but instead, I decided to create a visual post to help small business owners create better Call To Action banners for their websites. We have discussed Call To Actions also known as CTA’s in these past two articles; How To Create Calls of Action and 3 Styles of Call To Action For Holiday. To make these even easier for the small business owner on a tight budget, we will make these call to action banners in Picmonkey which is a free design platform.
Holiday season is fast approaching, and the best way to ensure that your sales are up during that time of year is to prepare now. We have discussed the importance of calls to action before. If you are unfamiliar with what a CTA banner is brush up by reading our How To Create Calls of Action article.