Awhile back, I was talking to my client Brittney, owner of Oh Honey Skincare, on how she could grow her business. I shared with her a lesson on how you learn to catch a fish. It’s one of the best illustrations for turning existing audience members on social media into new clients.
When I first launched ICB Consults, the thought of an “ideal” client was not the first thing that crossed my mind when it came to launching a consulting business. My only thought was “I want people who can pay my monthly fee”. After, experiencing several nightmare clients, I have learned that all service businesses should create a list of characteristics of their ideal client.
I saved the best for last in this series regarding clients in service based small businesses. How does one deal with the dreaded break up with bad clients. This is such a tough subject matter that most refrain from discussing because you are either aggressive, passive aggressive or passive when it happens.
As a business owner your sanity matters more than your company bottom line, at times. Not all clients are going to be perfect for your company. That means you need to fire them but make it a win-win situation, if possible, like Stephen Covey talks about in “7 Habits of Highly Effective People”.
Winning clients from the past can help propel your future business endeavors. Having a service business can be tough; most do not have a physical product they can sell to help generate income they need to thrive. Or you have wrapped up clients projects and are just in between times. We have discussed How To Win Clients and Playing For Keeps With Clients, thus far. Today let’s discuss getting former clients back on your schedule.
Winning clients is essential to kick starting the business of your dreams. No one wants to be in business and not earning a revenue. People always ask how was I profitable from day one with my consulting business. There are a couple of things that factor into ICB Consults making money from day one versus accruing debt.