Late this summer I was introduced to Sonja of Brick and Mortar Maven by a former client who has a local boutique. One of my favorite things to tell people is that you need to get your hands dirty when starting a business, but most importantly hire people who can help you avoid the hiccups that might come along the way. Sonja is located right outside of Nashville, TN but has helped so many turn their dreams into reality.
Several years ago, when I had an online store I decided to put my PR degree to good use by pitching bloggers to cover my boutique. There was a list of over 50 bloggers across the United States that I reached out to for an interview. Jessica of DSR Apparel was one of those bloggers, and since then she has turned into one of my closest friends. She is brilliant beyond a shadow of a doubt, her gif text game is poppin, and she honestly has a passion for what she is doing.
Today, I would like you to meet Naisha of Brownstone Closets based in South NJ. As I write this introduction I am smiling mainly because over the last three years of working with Naisha I have seen her dream flourish on her own terms. She has committed to growing her dreams on her terms which is an amazing thing to watch.
Today, I want you to meet Jessica of No Real Jewelry based out of Chicago, IL. Funny story, I always saw D’Cher of Love Peridot tweeting Jessica on Twitter and I was like who is this person. You know we are all types of nosy in real life. Well, I immediately followed her and it’s been one of the best decisions ever. Jessica is amazing inside and out on all levels. I love reading her blog, newsletter and following her social media. She is a true go-getter.
Today, I want you to meet D’Cher of Love Peridot located in the Chicago, IL area. Let me just say that when I say I adore D’Cher and what she is doing I mean that. I am super excited for her continued growth as an entrepreneur. Daily she is striving to bring to not only be a better business owner but brightens her customers lives with her amazing pieces she sources herself. If you’re in the Chicago area make sure you stop by the Boss Babe Popup Shop she is one of the vendors.
Today, I want you to meet Latoya of Sarah & Jessie boutique located in the Jacksonville, NC area. I meet Latoya online a couple years ago, and I am completely smitten by her tenacity, strength, family values and much more. Love that she mentions how her local community college has been a great resource for her business.
There are a plethora of things I have learned in the last decade of my life. I would say in the last three years, I have learned even more about myself when it comes to growing and becoming a better person. Adulting is a real thing that when we were kids were completely obviously too. Our parents were the glue that held everything together for us making sure that all the bills were paid, a roof over our heads and other things were taken care of. Today, I want to share five investments you need to make monthly for yourself.
One of the hardest things about having an online business is finding customers to shop or support your business. We all know there are millions of companies like yours or similar. However, most times small business owners are looking at the same marketing playbook that other ones are looking at too. Instead, I want you to tap into your local community to turn those people into customers for your business. Last month, I talked about obtaining one percent of the local community as a revenue stream, but today I want to go even further on how to find these local customers.