When I first launched as a resale boutique I knew not a thing about running an online business. I basically winged it, something I would not advice anyone to do actually. There are too many resources out there to help guide individuals through the process of launching a business. In recent years, I have become very aware of small business from understanding and being well-versed in the terms of startup tech to terms used in the ecommerce space.
If a service based business reached out to me today, about launching on Bigcommerce, with a limited budget and knowledge of eCommerce platforms, I would advise them not to. Don’t get me wrong, I’m a big fan of the company and what they’re doing for physical product based companies with big budgets, but mom & pop shops are losing. I wrote a few lovely pieces on Bigcommerce, WordPress, and Squarespace about a month ago…so there’s no malice or hate. The company has a singular focus, in my opinion, that needs to be fixed.
Customer acquisition can be extremely hard for the new business owner. Even existing business owners struggle with keeping their customers or clients coming back for more. They don’t know where to start, how to market, or who is their ideal market is. It can be extremely daunting. However, in the last year of sitting in countless webinars hosted by business owners, I noticed a recurring theme. They used a deal site that brought them continuous business.
Over the past few months, I have seen countless debates on which platform is the best for small business owners. There are numerous of online eCommerce platforms to choose from, and many more that are launching daily. They are not created equally. Sometimes small businesses invest an endless amount of hours plus thousands of dollars into a website, only to outgrow it in a matter of months.
My first online business started on Bigcartel; I outgrew it within a couple of months. I then moved to Buy It Sell It, but after I switched to them, they were acquired by Highwire. Eventually, a point came when I was ready to jump ship to either Magento, Bigcommerce, or WordPress. I opted to stay where I was because I wanted to have a smooth transition going into consulting. ICB Consults started on Wix mainly because I needed my site to go up immediately. Following that, I used Squarespace for a year, and now my website is on WordPress (self-hosted). So, you can say I know a thing or two about outgrowing platforms.
Last year, I wrote the article “19 Startup Tech Terms You Need To Know“. This post helps educate individuals on verbiage that is used in the tech and startup world. As I expand the site, I want it to be a place of continuous education for women who are entering the eCommerce, small business, tech and startup world. One thing I noticed is, the misuse of phrases especially in the eCommerce world.
All e-commerce sites are not created equal when it comes to your companies needs. We have discussed your website needs several times on the site. You can read about Must Haves Shopping Cart, Call To Action, Things You Missed on Your Site and so many more to come. For your business to be successful, you must research and find the right platform for you to use — not just sign up with the cheapest one.