A couple of weeks ago I had the pleasure of attending a great experience, the Leadercast conference. I personally found out about the event maybe a week or so before it happened, just when I started the Dave Ramsey Total Money Makeover plan. ha. So I reached out to the local coordinators of the event and asked if I could volunteer to attend the event, explaining that I was on the Dave Ramsey program. Josh wrote saying that he didn’t need more volunteers but appreciated that I was willing to earn a ticket, in addition, he understood the program I was on. He gave me a free ticket to the event, which was really amazing of him.
I will admit, I order books like most women order new pairs of shoes or accessories. I’m constantly seeking new books to dive into and learn from. The perk of this is all of the books are business related so they are tax write offs for my business. This is also to the advantage of my consulting clients whom pay me to stay ahead of the game and share my knowledge with them.
As a small business owner, you are trying to push your business to new heights, without breaking your budget. You are using social media and blogging your heart out, but not seeing the results you want. You have ambitions of wanting even more customers to become loyal brand ambassadors for your business. This is really brilliant, strategic and shall help your business grow, If you do it correctly. You want a cult following like Nasty Gal or even like what Lady Gaga has created with her Little Monsters. First, let’s remember you do not need their numbers to create loyalty within your audience. They both started with one person believing in them.