We are less than 60 days away from this upcoming holiday season in being in full swing. Heck, Hobby Lobby had Christmas decor out in July. So, what does this actually mean for your small business with a drastically smaller marketing budget, website, and team? One of the best investments you can make is optimizing your website for holiday season 2017 now versus two days before Black Friday. Waiting until the last minute will not yield you the results you want for your pageviews, sales, and customer acquisition plans.
We are less than four half months away before the holiday season is full swing. Big stores such as Hobby Lobby, Walmart, Target and more will have Santa Claus decking their aisle soon as Halloween is over. Too many times, I hear small business owners complain about missed opportunities, being overwhelmed, lack of sales and more when the holidays do roll around. Nine times out of ten its because they were not preparing at all for the upcoming season. It always baffles me when people say “I can’t believe it’s Christmas time.” It happens every year like clockwork we should not be surprised at all. Here are five ways you can prepare your business for this upcoming holiday season.
Hobby Lobby, Target, Dollar Tree and even Starbucks have been getting us ready for the holiday season since mid-October. Let’s be completely honest, this isn’t a made-up commercial holiday that snuck up on you. When I had my online boutique in July, I was preparing my business for the holiday season. It’s a billion dollar season, and you deserve to have a couple of slices of the customer and revenue pie.
As of today, we are under the 200 day count down for Christmas 2016. I truly want you as business owners to succeed. That means establishing a plan now verses later. Which a plethora of small business owners do. They wait until November 1st to think about holiday season. You need to be creating plans now, getting imagery ready and more. Let me break it down for you.
A few of my favorite things to do during the holidays outside of going to see the lights displayed on homes and going to the ballet, are shopping trunk shows, farmer’s markets, and local businesses. If you own an online store, this is the perfect time to actually get in front of your customer base. Interact with them so they can put a face to the company.
Holiday season is fast approaching, and the best way to ensure that your sales are up during that time of year is to prepare now. We have discussed the importance of calls to action before. If you are unfamiliar with what a CTA banner is brush up by reading our How To Create Calls of Action article.
If you currently walk into Target, Wal-Mart, Hobby Lobby, or Dollar Tree they are pushing Christmas decorative products already. They know this is a billion dollar industry season and they want their large slice of the pie. Small business owners can tap into the “push” of the holiday season just as seamlessly as the bigger competitors.