Getting work as a writer, or getting into graduate school requires one major (and daunting) document: the personal statement. As I go down that rabbit hole as well, as I apply for graduate school this fall, I too am terrified of explaining myself in a way that is eloquent and intelligent. Pitching your company is very similar to this feeling, as I have helped write a few pitches, now that I am a copywriter. As a business owner, you are supposed to characterize your brand completely and thoroughly in just a short email or telephone conversation, and often, you are too emotionally attached to give an intellectual delivery. It’s hard not to feel so emotionally tied to either your writing or your company because, let’s face it, it’s kind of your life’s work.