One of the hardest things about having an online business is finding customers to shop or support your business. We all know there are millions of companies like yours or similar. However, most times small business owners are looking at the same marketing playbook that other ones are looking at too. Instead, I want you to tap into your local community to turn those people into customers for your business. Last month, I talked about obtaining one percent of the local community as a revenue stream, but today I want to go even further on how to find these local customers.
Okay, the hardest part of this writing this article was coming up with a title that resonated with you my audience, but also conveyed what I was going to talk about. Last week, I mentioned the importance of landing one percent of the local community as customers or clients for your business. Sharing how that could positively change the trajectory of your companies revenue stream. Today, I want to go even further in detail regarding one percent rule that I have created.
Running a small business can be incredibly hard and lonely at times. This is one of the reasons for establishing Business Bestie. Allowing business owners to connect all over the world, but bring it locally when they need a friend who understands and more. Last year, I wrote and shared video content on how if your small business obtains 1% of your local towns support what it could do for your company. I am working on a cool project that solely focuses on obtaining 1% of my local market to grow my business. One percent of my local market is 1,360 people. Take the average sales order and multiple it by your cities one percent. Let me give you a quick example if your city population is 500,000; one percent is 5000 and your shirt company average sales order is $50 that equates $250,000 solely focusing on your local presence. Now, let’s break down how you can establish a local presence for your online business.
For the last four years, I have lived in my small town that I grew up in. At first, I resented living here truly not understanding how I could truly thrive in a town where everyone wanted to do MLM (Multi Level Marketing), think ItWorks, Herblife, Mary Kay and ACN verse building their own companies. Then I really started focusing on excelling at what I do verse the size of town I live in. No matter if you live in a small town or a large one these six points can help you grow your business locally.
Yes, I am a serious kick to help small business owners see the importance of growing their local brand. Too many times I hear how can I achieve such big feats with no accolades to back it up. Everyone wants to scale their business globally but so many people are missing the goldmine of growing their business locally.
Social media is forever changing and there is no sure fire way to know that the platforms we love will be here a year or five years from now. Heck, I remember when I first joined Twitter as an early adopter it was totally different than it was today. My first user name was email account before the gmail part, then I changed to TeeBaby and now to the present name of TashaICB. One thing we do now is your local community is forever growing and you needed to be apart of it.
Growing a small business can be extremely daunting and hard. We tend to focus solely on our companies economic growth, forgetting about the surrounding small businesses in our communities. They are just as important if our desire is to help grow the community we live in. Having a game plan to support local small businesses is vital if you want your business to succeed too.
The windy city has a plethora of resources for small business women ranging from city provided options such as the 4th floor of the public library to loan programs, workshops, and more.