One of the biggest investments you will make into your business is your companies overall brands look. One of the most important aspects of this will be your logo. There is a multitude of ways to have your business be represented by your logo. As you can tell by the various companies, I have launched I prefer word base logos. I love the simplicity of a great font paired with the right color. In addition to that, you can tell I have a love affair with scripted font.