Trust me; when I say I know you want to grow your email marketing list, but do not want to go about the sleazy way that makes you feel uncomfortable. One thing I love about my small business is how it has grown the organic way of word of mouth. Yes, I teach people how to pay for growth by utilizing advertise and influencers. Something, I had done when I had my online boutique. However, a majority of my growth especially when it comes to my email marketing has been organic word of mouth growth.
Over the last six months or so, I have been writing about Mailchimp for business owners. I truly believe that email marketing sometimes get a bad rap, but the way aligorthrims are changing in Facebook, Pinterest, and Instagram the days of free social media marketing are headed for a hard pivot to push the small business owners out the door.
Earlier this month I helped you create templates for your email marketing campaigns in Mailchimp. If you have not read that article check it out, it will help you with this piece. Email marketing is huge no matter the size of your business. It is essential that you are sending them out to your audience on a regular basis. What is even more is that the content is engaging them by starting conversation, purchases and more. Otherwise, your campaigns are not giving you a ROI for your business.
Today, I want to talk to you about my favorite thing in the whole world after buying shoes. That is email marketing, specifically doing it on Mailchimp. When I first started my business I was using another email marketing provider that got bought out. They were great when they were a small team but all things changed. So, I jumped shipping and swam over to Mailchimp.
Email marketing is the new king for creating buzz and everyone is talking about it. Newsletter campaigns are nothing new, but more and more small business owners are using them to keep customers coming back week after week.
Honestly, there is only a couple of clothing websites that I check on a regular basis without my phone sending me a notification email. Most of the time, I’m on small business owners or other retailers sites because of the newsletter campaign they sent out.
Today, I want to show you how to make a simple header for your MailChimp newsletter campaign. MailChimp is a free tool with paid options that small business owners can use to communicate with their audience. One of the best marketing tools for business owners is email marketing. It can be overwhelming when starting out.
In the past couple of weeks, in various articles such as, “Utilizing Landing Pages To Grow Your Audience“, I mentioned the importance of using email marketing to grow your business. Before you can start sending those daily, weekly, or monthly newsletters, its important to get subscribers on your newsletter list. The other day I was chatting with a client; she was amazed at the amount of people I have on my list. I’m going to walk you through, how you too, can get hundreds of people to subscribe with less than a $50 investment.