Browsing Tag


1 In Marketing

The Non-Sleazy Way To Grow Your Email Marketing List

Six tips to help you grow your email marketing list for your small business. | Imperfect Concepts

Trust me; when I say I know you want to grow your email marketing list, but do not want to go about the sleazy way that makes you feel uncomfortable. One thing I love about my small business is how it has grown the organic way of word of mouth. Yes, I teach people how to pay for growth by utilizing advertise and influencers. Something, I had done when I had my online boutique. However, a majority of my growth especially when it comes to my email marketing has been organic word of mouth growth.  Continue Reading →

4 In Design/ Visual Concept

Establishing Call To Actions For Your Email Marketing Campaigns

Earlier this month I helped you create templates for your email marketing campaigns in Mailchimp. If you have not read that article check it out, it will help you with this piece. Email marketing is huge no matter the size of your business. It is essential that you are sending them out to your audience on a regular basis. What is even more is that the content is engaging them by starting conversation, purchases and more. Otherwise, your campaigns are not giving you a ROI for your business.  Continue Reading →

4 In How To/ Startup Life

A Guide On How To Create A Newsletter Template In MailChimp

Today, I want to talk to you about my favorite thing in the whole world after buying shoes. That is email marketing, specifically doing it on Mailchimp. When I first started my business I was using another email marketing provider that got bought out. They were great when they were a small team but all things changed. So, I jumped shipping and swam over to Mailchimp.  Continue Reading →

8 In Marketing

5 Things Every Newsletter Campaign Needs

Sharing 5 things all newsletter campaigns need in order to be successful. | Imperfect Concepts #smallbusiness #emailmarketing #mailchimp #guide

Email marketing is the new king for creating buzz and everyone is talking about it. Newsletter campaigns are nothing new, but more and more small business owners are using them to keep customers coming back week after week.

Honestly, there is only a couple of clothing websites that I check on a regular basis without my phone sending me a notification email. Most of the time, I’m on small business owners or other retailers sites because of the newsletter campaign they sent out.

Continue Reading →

12 In Marketing

How To Setup A Free Opt-In To Grow Your Subscribers

Guide on how to set up a free opt in for your Mailchimp subscribers through automation. | Imperfect Concepts #SmallBusiness #Automation #Mailchimp #EmailMarketing

In the past couple of weeks, in various articles such as, “Utilizing Landing Pages To Grow Your Audience“, I mentioned the importance of using email marketing to grow your business. Before you can start sending those daily, weekly, or monthly newsletters, its important to get subscribers on your newsletter list. The other day I was chatting with a client; she was amazed at the amount of people I have on my list. I’m going to walk you through, how you too, can get hundreds of people to subscribe with less than a $50 investment. Continue Reading →

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