We are less than four half months away before the holiday season is full swing. Big stores such as Hobby Lobby, Walmart, Target and more will have Santa Claus decking their aisle soon as Halloween is over. Too many times, I hear small business owners complain about missed opportunities, being overwhelmed, lack of sales and more when the holidays do roll around. Nine times out of ten its because they were not preparing at all for the upcoming season. It always baffles me when people say “I can’t believe it’s Christmas time.” It happens every year like clockwork we should not be surprised at all. Here are five ways you can prepare your business for this upcoming holiday season.
To be honest, if you asked me eight years ago what my company’s business model was or let alone my sales funnel, I would’ve had a funny look on my face. This is probably the same facial expression you would receive from thousands or more entrepreneurs springing up all over the global. In the last four years, of consulting it has been my goal to have not only solid sales funnel for my business model, but for my clients also. Scaling your company is not just staying out the red, it takes understanding the elements of your business sales funnel.
Right now, you’re probably thinkings its November where did the time go. However, I need you thinking “is my small business ready to undertake the billions of dollars that will be spent this holiday season?” People love to shop and spend money, even it tightens their budgets or puts them over their budget during the Christmas time of year. It’s all about the joy on their loved ones faces when they open their gifts or when you’re at a company holiday party exchanging secret Santa gifts. As a small business owner, who owned an online boutique for several years I know how hectic this time of year can get. Today, I want to go over four areas you should make sure your business updates in for holiday season 2016.
Yes, I know we are in September, and I want to discuss how to maximize your yearly marketing budget. The thing is, more and more small business owners are just winging it verse planning. Some people say they over plan and never get stuff done. Honestly, I believe they have added too much to their plate causing the lack of achieving goals. For a business to truly to succeed, they must create budgets, goals, deadlines and more. Personally, I believe a $2,000 marketing budget for the year is a great starting point. It can yield you high ROI if done correctly.
One of the recurring questions in Buy Tasha Coffee has been how can I build buzz for my business without a current product to sale. I am a huge advocate of building your company brand 90 days + ahead of time verse just launching. The world is already filled with so much noise and clutter your business doesn’t need to be labeled as that.
First, let me be completely honest, I am not a Kardashian stan or fan really. Kimberly first came to my attention because she was hanging out with Paris Hilton. She truly leveraged that relationship into what is now Keeping Up With The Kardashians and a bigger empire. When the show first launched, yes I did watch like millions of others. However, down the line of the antics that are showcased on their “reality show” and social media stop being my cup of tea. What I will say if you’re wanting to grow a business the Kardashians do provide several business lessons you can learn from them.
Time is money and right now your business has no serious cash flow and you’re lacking the time and capital to grow your business. That’s what I am constantly hearing on social media from small business owners. Well, today I want to teach you five grassroots marketing tactics that can help you grow your business. As social media platforms such as; Instagram and Facebook are moving more and more towards pay for play its important you learn other tactics that can help.
As of today, we are under the 200 day count down for Christmas 2016. I truly want you as business owners to succeed. That means establishing a plan now verses later. Which a plethora of small business owners do. They wait until November 1st to think about holiday season. You need to be creating plans now, getting imagery ready and more. Let me break it down for you.
People state they love how transparent, honest and real I am and its not just online that I am the same in person. I am always baffled at what to say back to people because I am just being myself. Then I realize some many people don’t know who they are, they are playing a role that they feel society has for them. Even when it comes to their business. Which has me sad. Today, I want to teach you about finding your unique voice in a crowded market.
How many of you feel there is too much on your plate and not enough time to do it all. In most cases, that is all new business or business owners who have not learned to automate or delegate task in their business. Hiring a social media specialist is not an your budget and I understand. Or you might still be looking for the person you completely trust with your social media. Today, I am teach you how to automate your social media channels using Buffer.
November 28th is Small Business Saturday. Yes, we are less than 2 weeks away from a day designed to bring awareness to your small business and millions of others across the United States. Last week, we discussed creating a winning Black Friday marketing strategy. Now I want to share some great things you can do to maximize your small business Saturday.
As of today, we are roughly 21 days away from Black Friday the true market of holiday season for a majority of retailers and much more. One thing, that is stated year after year is Black Friday is the day that brings in millions of dollars for companies in one single day. Is it possible for you as a business owner to get a slice of the pie? Yes, very much so. Last November specifically Black Friday weekend I brought in $7,500 dollars from digital sales.