Browsing Tag


0 In Marketing/ Social Media

Are You Ghosting Your Audience Without Realizing It

Abandoning your customer base is hurting your companies growth and revenue stream. Learn the solution to your problems. | Imperfect Concepts

You’re probably thinking, “Tasha what the heck is ghosting.?” Well, ghosting is a popular term used in the dating world for when you’re dating or talking to someone, and they just disappear. They stop responding to messages and more, they have ghosted you. In the last year, I have been noticed on social media, websites and even newsletters of businesses I support ghosting me. They have completely disappeared with no updates and left me wondering what the heck has happened to them. Today, I want to break down how this can happen and what you can do to fix it.

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4 In Marketing/ Social Media

Is Blogging, Social Media, & Email Marketing Running You Raggedy

Breaking down the pro's and con's of blogging, social media and email marketing for small business owners. | Imperfect Concepts

In all honesty, running a business is extremely hard on its own. This is why I am focused on maintaining the clients I have and hosting workshops. I don’t want to add more work to my plate than needs be. However, there was a time when I believed that for a small business to be successful, the owner must blog, social media and email marketing. Since then, my mainframe has completely changed. It was not because of the burnout that happened when trying to do all those things in more. I actually became really smart about my business and other people’s business. Today, I want to breakdown what your business needs to do when it comes to blogging, social media and email marketing.

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1 In Marketing

The Non-Sleazy Way To Grow Your Email Marketing List

Six tips to help you grow your email marketing list for your small business. | Imperfect Concepts

Trust me; when I say I know you want to grow your email marketing list, but do not want to go about the sleazy way that makes you feel uncomfortable. One thing I love about my small business is how it has grown the organic way of word of mouth. Yes, I teach people how to pay for growth by utilizing advertise and influencers. Something, I had done when I had my online boutique. However, a majority of my growth especially when it comes to my email marketing has been organic word of mouth growth.  Continue Reading →

8 In Marketing

5 Things Every Newsletter Campaign Needs

Sharing 5 things all newsletter campaigns need in order to be successful. | Imperfect Concepts #smallbusiness #emailmarketing #mailchimp #guide

Email marketing is the new king for creating buzz and everyone is talking about it. Newsletter campaigns are nothing new, but more and more small business owners are using them to keep customers coming back week after week.

Honestly, there is only a couple of clothing websites that I check on a regular basis without my phone sending me a notification email. Most of the time, I’m on small business owners or other retailers sites because of the newsletter campaign they sent out.

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12 In Marketing

How To Setup A Free Opt-In To Grow Your Subscribers

Guide on how to set up a free opt in for your Mailchimp subscribers through automation. | Imperfect Concepts #SmallBusiness #Automation #Mailchimp #EmailMarketing

In the past couple of weeks, in various articles such as, “Utilizing Landing Pages To Grow Your Audience“, I mentioned the importance of using email marketing to grow your business. Before you can start sending those daily, weekly, or monthly newsletters, its important to get subscribers on your newsletter list. The other day I was chatting with a client; she was amazed at the amount of people I have on my list. I’m going to walk you through, how you too, can get hundreds of people to subscribe with less than a $50 investment. Continue Reading →

5 In Creativity/ Design

Email Marketing Design Template Ideas

Email Marketing Design Template Ideas

If you are not doing email marketing for your small business you are missing out on a big part of your targeted audience. We have discussed several key points on the subject matter: Email Marketing For Your Small Business, Guidelines for Subscription, and Strategies For Service Companies; all them are chalked with great information. Today let’s focus more on the visual design of the email marketing campaign that you will create in your provider.

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4 In Advertising/ Marketing/ Startup Basics

Guidelines to Subscription Email Marketing

Guidelines To Subscription Email Marketing

Are you surprised at the number of subscription email marketing newsletters in your inbox? You’re probably not  because as we discussed last month, email marketing is a really great tool for your small business. I advise you to start doing this to grow your business. However, we will discuss the wrong ways to grow your business that could make future customers or clients upset.  Continue Reading →

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