As a business owner you’ve probably heard that you’ll need to email customers opt-in newsletters, or that email marketing is the new wave and you need to get on it. Several big brands even have commercials stating why you need this for your business.
I will be completely honest, I am not the biggest pusher of newsletters or email marketing. If you read the site, you know I am big fan of growing your company local and word of mouth. However, when newsletters are done right, your company will get a nice return on the investment.