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Browsing Tag

online shopping

3 In Design/ Visual Concept

The Key to Product Photos

The Key To Product Photos

Today, we will be talking about a very important part of business: product photos. Product photos help a small business make a sale online (however a buy is not dependent on the product photo and it can actually depend on a number of factors including SEO, marketing, social media and much more). However, having a good product photo is essential because people have to see a product before they make a buy. Think about it, when you go into a store, think about how many times you touch and ogle over those shoes, that blazer, or that new statement necklace. Online shopping makes it harder for the potential customer to fiddle, flirt and try on the product, so they expect great photos. Here’s how to make your photos professional and buy worthy!
But wait, there’s more!

2 In Operation/ Startup Life

Paralyzed By Change

Etsy Imperfect Concepts

This coming July marks, Imperfect Concepts Boutique’s fourth year in business. ICB has truly grown into more than my dreams can imagine. It has been a journey every step of the way to get where I currently am. In the last year or so, I have wrestled with how to grow my business without hurting my core values. Growth and change go hand in hand, these last couple of months, I have been paralyzed by the thought of change.

You see, the shopping cart I use offers several options to branch out our businesses. However, I just could not bare with new changes in my life. They offer selling on Facebook, Google, Bonzana, eBay and others, so it would be beneficial to my business. So, yesterday I took the leap and joined Etsy as a Seller and eBay as well. Etsy has been on my list of platforms to join for quiet some time. I talked to several friends who are on there to get their opinion, and then I weighed the pro’s and con’s and finally joined. On my current platform, I pay a flat monthly rate for hosting, but at Etsy I pay .20 cents per item plus a 3% transaction fee. What made it worth it for me is that I will reach more customers who love vintage–plus, Etsy allows handmade or vintage

eBay is another platform that I have been debating for some time. I started shopping on ebay when I was in the 9th grade. My dad got me the Bank of America prepaid card. *LOL* When I got to college, I sold several pieces on there. eBay was on the news a couple years back because thousands of sellers left after fee hikes, lack of support for the small businesses and more. Nasty Gal started on eBay before it became the multi-millon dollar company it is now. Three of my favorite consignment shops are top sellers on eBay. To be honest, I’m not here for the top-seller route, I would use eBay as a platform to reach more customers. Corri McFadden, of Shop EDrop Off, says that she makes a million a year on eBay, but that’s too big for me right now. Maybe in 5-10 years from now, I will be there, but as of right now, $75,000 is great.

eBay Imperfect Concepts

My main goal is have customers come to my site and shop directly with me verses a third party. I will use these platforms to bring in a new customer that has no prior knowledge of me or my business. There are other platforms I could use that focus on selling luxury goods, but I’m not going to use them because they charge 18% worth of fees. I am very happy with taking another step to grow by business and it’s audience. I hope this post helps another business owner that has been wrestling with the idea of change. Change is a great thing. If you want to accomplish something you have never done, you must do something you have never done. JUST DO IT!

 

2 In Fashion/ Style

My Wish For You

It’s that time of year again–when it’s better to receive than give. I love to plot my friend’s gifts throughout the year. I try to remember all the things they say, the little hints they drop, so I can surprise them later. It’s a way to show them I care and listen.  This year, I wanted to go a slightly different route, and shop at small businesses for the holidays. Personally, I have been told I am a very hard person to shop for ( usually I just ask for Barney’s gift cards…Hey, I’m a gift card lover), so I thought I would put together a little wish list. My wishes may come true, but until then, a girl can dream.

 

1. BB Dakota Dress: here 2. Knitted Chucky Scarf: here   3. Shea Miosture Black Line Products: here 4. Givenchy Pullover: here 5. Texas Necklace: here 6. Fendi Purse: here  7. Diptyque Candle: here 8. TOMS shoes: here  9. The Big Bang Theory DVD Collection: here  10.COMME Des F*CKDOWN shirt: here 11. Yves Saint Laurent Sneakers: here

1 In Fashion/ Lifestyle/ Style

Behind The Scenes: Our First Look Book

On Saturday October 27th 2012, I had the pleasure of teaming up with some amazing women to create Imperfect Concept’s first look book. Because having a clear vision is extremely important when creating visual art, I have been planning this look book for a very long time. I can’t believe the day finally came when I would be finished. Our Team: Korin (photographer), Aisha (Hairstylist), Quan (Make Up Artist), and and London & Brit (Stylist). Our lovely models: Leah, Alysha, and Anastasia. It was a wonderful day, and I look forward to working with these ladies again! Take a look:


Here I am prepping the clothes.

Alysha and Stasia rock Team Camo.

Aisha doing her thing on Leah’s hair.

Anastasia getting her hair and make up done at the same time.

Stylist at work.

Our shoe game is mean.

 

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